Course Modules

This module delves into branding, its significance in marketing and advertising, and the principles of brand management. It scrutinizes why certain brands endure over time and possess the ability to command premium prices for their offerings. It also delves into […]

This module aims to introduce you to areas of key financial decision-making and related underlying theory. These decisions include the setting of corporate objectives, the funding of corporate operations and the appraisal of potential investments. In addition, the choices that

The aims of this module are to develop your understanding of a range of management accounting techniques and how these can be applied to support decision-making. Through the course of the module, you will be required to solve problems that

The aims of this module are to enable you to describe and critically discuss how financial reporting can be regulated, including the system of international accounting standards.  In addition, the module aims to provide the necessary knowledge that will enable

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking

This module expands on prior knowledge about management, organisations and HR practices, focusing on cultivating a skilled and talented workforce. It delves into the advantages of having such a workforce, examines the factors shaping workforce development and assesses the breadth

This module expands on prior knowledge about management, organisations and HR practices, focusing on cultivating a skilled and talented workforce. It delves into the advantages of having such a workforce, examines the factors shaping workforce development and assesses the breadth

Sustainability in business is essential, aligning with global goals like the United Nations Sustainability Development Goals. It spans various dimensions, from societal and environmental concerns to economic and ethical considerations. As climate change and resource limitations become more pressing, companies

This module aims to equip you with a comprehensive understanding of digital marketing by integrating emerging media and mobile technologies with traditional communication channels. Through real-world examples and hands-on experience, you will develop marketing campaigns that leverage online and offline