Course Modules

In this heavily practical module, you will work to develop an idea for a new small business. You will present this to get feedback on improving the business viability and create a one-year persuasive business plan. Your classes will focus […]

Build your own business This module provides an opportunity for you to start-up your own business within a supportive environment by implementing a developed business idea. It may be that you are already running a part-time business or have a

You will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow. You will broaden your understanding of the challenges and opportunities businesses

Many businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of

This module examines the importance of competitive strategy in securing a position of advantage in the contemporary service environment. the module is designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes

This introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You

This module introduces you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital

This module introduces you to the characteristics of the contemporary tourism and event environment. The module is designed to provide a foundation unit for the study of tourism and events at a local, regional, national, and international level.