Course Modules

This module examines various approaches to the discipline of dramaturgy. A number of post-19th-century texts are examined from the canon of theatrical practice. Texts are explored with reference to their particular cultural, social and historical context, as you explore the […]

This module introduces you to social media from a business and professional perspective. It is framed within the context of the marketing mix but explores the trend with this tactical aspect and more current ideas around the concept of digital

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module examines the importance of competitive strategy in securing a position of advantage in the contemporary service environment. The module is designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by

This module will provide you with the background to the core concepts of “Big Data” and data mining with a focus on business activity and decision making. In addition, you will be made aware of the fundamental difference between structured

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data. The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining

This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits. You will explore the factors which influence workforce development and review the scope of learning and development in organisations. You

This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.