Course Modules

This module examines the importance of competitive strategy in securing a position of advantage in the contemporary service environment. The module is designed to introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage by […]

This module will provide you with the background to the core concepts of “Big Data” and data mining with a focus on business activity and decision making. In addition, you will be made aware of the fundamental difference between structured

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data. The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining

This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits. You will explore the factors which influence workforce development and review the scope of learning and development in organisations. You

This module explores a range of topics around the historical and economic relationship between a business and the employee. You will consider topics including the rise of trade unions, resolving conflict, negotiation, and employee relations amongst many others.

This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people. You will examine the skills needed to manage people within various types of work organisations, as you explore: the theory

This module aims to introduce you to an industry landscape of film promotion and pitching. The importance of being able to verbally sell work will be navigated and honed. You will explore what Industry is currently seeking when commissioning work,

This module offers you the opportunity to learn about the dynamic and rapidly changing ways in which films are consumed in the public arena. Festivals are a key element of the filmmaking marketplace, where films are sold by independent producers

This module offers you the opportunity to learn about the dynamic and rapidly changing ways in which films are consumed in the public arena. Festivals are a key element of the filmmaking marketplace, where films are sold by independent producers