Course Modules

This module is designed to provide students with a comprehensive introduction to research theory and methodologies, focusing on behavioural research techniques commonly employed in market research (such as experiments and eye tracking). This module will be assessed through the creation […]

This module will provide an exploration of the fundamental principles, strategies, and tools of marketing, tailored for students entering the emerging field of neuromarketing. By understanding core marketing concepts, neuromarketing specialists will be better equipped to integrate neuroscientific insights with

This module will explore the intricate relationship between human cognition, emotion, decision-making processes, with an emphasis on understanding these processes from a neuropsychological perspective. This dynamic module offers a comprehensive understanding of the neural mechanisms that influence cognitive functions and

This module extends the concepts introduced in the Research Methods in Business and Psychology module, requiring you to apply advanced research skills and knowledge to generate evidence-based solutions tailored to address specific HR or OD challenges, gaps, or opportunities within

This optional, non-credit-bearing module is an integrated placement within the MSc programme that is designed to offer you an opportunity to gain further insight into real-world industry practices and apply the skills you acquired during the taught component of the

This module explores the physiological and psychological aspects of health and wellbeing which can influence the productivity of employees at work, how they can incur consequences and costs, and how organisations can tackle these issues at work by considering macro

This module will enable you to develop the necessary knowledge and understanding to refine and optimise your professional leadership and management capability as an HR professional. In turn, this will enhance your personal and professional development and employability within the

This module introduces you to the field of people management (HRM) and organisational development in a practical and scholarly way by exploring the ‘macro’ perspective by identifying strategic business issues as well as the ‘micro’ perspective focusing on issues of

This module will empower you with an extensive and versatile knowledge and skills applicable to solving real-world problems through the use of advanced applied research skills applicable across diverse settings in both psychology and business.

This module will equip you with a comprehensive knowledge of the fundamental concepts, theories, and practical applications of human behaviour across individual, group and organisational contexts that shape organisational functioning and effectiveness.