Course Modules

Businesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many businesses now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer […]

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development towards your graduate recruitment and if you chose a one-year internship

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used

This module will give you an insight into the practical impacts of key areas of corporate finance. You will cover an overview of the core concepts of corporate finance before focusing on specific related areas such as corporate valuation and

The module adopts a very practical focus and you will develop a small business idea, present this to get feedback on improving the business viability and create a one-year persuasive business plan. Sessions will focus on each aspect of the

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes