Course Modules

Many jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. This module allows you to set up your own agency and work for a company to solve a marketing problem for them. This […]

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used

This module will give you an insight into the practical impacts of key areas of corporate finance. You will cover an overview of the core concepts of corporate finance before focusing on specific related areas such as corporate valuation and

The module adopts a very practical focus and you will develop a small business idea, present this to get feedback on improving the business viability and create a one-year persuasive business plan. Sessions will focus on each aspect of the

This module will introduce you to law in the commercial world. You will gain a sufficient understanding of the law as a manager and be able to recognise the existence and effects of the law in commercial activities and the

You will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and investigate issues like: the history of management structures functions

This introductory module explores the role of marketing in the modern business environment. You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation and market research. You

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes