Course Modules

This module will provide students with a comprehensive understanding of the advanced research tools used in neuromarketing and physiological data analysis. This module will be assessed through the creation of a research methods portfolio. This portfolio will act as a […]

This module is designed to provide students with advanced marketing skills while also providing essential knowledge about the job market and enhancing their CV writing and interview skills. This holistic approach ensures that you will not only excel in your

The aim of this module is to provide you with a strong foundational understanding of neuroanatomy and neurophysiology, delving into the intricacies of the human brain and nervous system. You will explore topics such as brain regions, neural pathways, neurotransmission,

This module is designed to provide students with a comprehensive introduction to research theory and methodologies, focusing on behavioural research techniques commonly employed in market research (such as experiments and eye tracking). This module will be assessed through the creation

This module will provide an exploration of the fundamental principles, strategies, and tools of marketing, tailored for students entering the emerging field of neuromarketing. By understanding core marketing concepts, neuromarketing specialists will be better equipped to integrate neuroscientific insights with

This module will explore the intricate relationship between human cognition, emotion, decision-making processes, with an emphasis on understanding these processes from a neuropsychological perspective. This dynamic module offers a comprehensive understanding of the neural mechanisms that influence cognitive functions and

This module extends the concepts introduced in the Research Methods in Business and Psychology module, requiring you to apply advanced research skills and knowledge to generate evidence-based solutions tailored to address specific HR or OD challenges, gaps, or opportunities within

This optional, non-credit-bearing module is an integrated placement within the MSc programme that is designed to offer you an opportunity to gain further insight into real-world industry practices and apply the skills you acquired during the taught component of the

This module explores the physiological and psychological aspects of health and wellbeing which can influence the productivity of employees at work, how they can incur consequences and costs, and how organisations can tackle these issues at work by considering macro

This module will enable you to develop the necessary knowledge and understanding to refine and optimise your professional leadership and management capability as an HR professional. In turn, this will enhance your personal and professional development and employability within the