Course Modules

Many businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of […]

The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Placement students

You will consider practical and conceptual frameworks in a series of workshops. These interactive sessions will use learning methods including: case studies directed reading presentations with feedback self-reflection guest speakers workshop exercises and mini-discussion groups. You will take part in

Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two. Typically, you would carry

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes

This module will provide you with the background to the core concepts of “Big Data” and data mining with a focus on business activity and decision making. In addition, you will be made aware of the fundamental difference between structured

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data. The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining