Course Modules

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an […]

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets

This module introduces you to the concept of data and market research for decision making, to allow you to make informed decisions as business managers and prepare you for your final year research dissertation, or equivalent study. The module takes

This module will provide you with the background to the core concepts of “Big Data” and data mining with a focus on business activity and decision making. In addition, you will be made aware of the fundamental difference between structured

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital

This module focuses on business decision-makers and the benefits of gaining a sound understanding of the subject of economics and the analyses of economic data. The module explores economic theories/concepts, their application to the real-world and their usefulness for explaining

This module aims to develop your understanding of the principles of developing a skilled and talented workforce and the benefits. You will explore the factors which influence workforce development and review the scope of learning and development in organisations. You

This practical module builds on the skills you gain in the Sound Engineering and Music Production module and explores the complex technical and creative post-production processes involved in mastering music for a variety of commercial output formats. You will be

In this module, you will explore the creative processes and core techniques that underpin and define the work of sound designers, ADR recorders and Foley artists. As part of this, you will examine: when and why these professionals would be

This practical double module develops and extends the studio and recording techniques you developed in previous modules. Through this, the module explores the more advanced creative skills and technical processes required to prepare, engineer and produce recorded music to a