Course Modules

Course Modules Post Type

Research Project

The module has a crucial role within the programme of study in that it provides you with the opportunity to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed […]

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Branding

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management. We examine why some brands stand the test of time and what makes

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Marketing Communications 

Marketing communications provides a core activity for organisations of all sizes whether commercial, government, charities, education, not-for-profit or third sector organisations. This module will examine how marketers can be heard in an increasingly noisy environment and how they can stand

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Digital Marketing

Marketing using digital media and mobile technologies is now an integral component of organisations’ marketing strategies. This module will provide you with a critical appreciation of digital marketing, through the integration of emergent media and mobile technologies, with offline communications.

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Technology for Business

This module is designed to introduce you to the use of technology, primarily information systems, and how organisations adapt and leverage digital technology solutions to gain a competitive advantage. The course will begin with an introduction to information systems and

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Consumer Psychology

This module will equip you with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology in decision making and the field of marketing. You will analyse and evaluate individual aspects of consumer behaviour and social and

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