Course Modules

The module has a crucial role within the programme of study in that it provides you with the opportunity to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed […]

You will have the opportunity to select, research and critically assess a range of contemporary marketing issues. Examples of such issues might include: Artificial Intelligence Virtual reality, augmented reality, augmented virtuality Transformational marketing Data driven marketing and social media algorithms.

The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide you with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic

This module will provide an introduction to key financial concepts and tools necessary for evaluating business performance.

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy and the concepts and principles of brand management. We examine why some brands stand the test of time and what makes

The aim of this module is to introduce you to the concept of data and market research for decision making.

Marketing communications provides a core activity for organisations of all sizes whether commercial, government, charities, education, not-for-profit or third sector organisations. This module will examine how marketers can be heard in an increasingly noisy environment and how they can stand

Marketing using digital media and mobile technologies is now an integral component of organisations’ marketing strategies. This module will provide you with a critical appreciation of digital marketing, through the integration of emergent media and mobile technologies, with offline communications.

This module is designed to introduce you to the use of technology, primarily information systems, and how organisations adapt and leverage digital technology solutions to gain a competitive advantage. The course will begin with an introduction to information systems and

This module will equip you with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology in decision making and the field of marketing. You will analyse and evaluate individual aspects of consumer behaviour and social and