Course Modules

Digital media and marketing with mobile technologies is an integral component of organisations’ marketing strategies, alongside traditional marketing. This module gives you a critical appreciation of digital marketing and explore the integration of digital media and mobile technologies with offline […]

You will be assessed through a post presentation and supporting documentation. More information on this module will be available soon.

You will be assessed through coursework and an exam. More information on this module will be available soon.

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an

This module examines the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. It will introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage. You will examine

This module will introduce you to social media from a business and professional perspective. You will investigate tactical aspects of social media and the concept of digital consumers and engaging brand experiences. You will explore the history, development and future

This hands-on module explores and applies the principles of marketing and using marketing models and theory in a modern business environment. You will work with real clients to solve their marketing problems.

Events are increasingly seen as an integral part of regeneration and development strategies in many settings and destinations. This module introduces you to the principles of event planning, design and creation. You will develop a detailed understanding and appreciation of

The module focuses on the environmental factors directly relevant to small businesses as you develop a critical understanding of entrepreneurial process. You will use your earlier business related studies or discipline specific self-employment options to inform your studies and be

This module will develop your understanding of a range of management accounting techniques and how these can be applied to support decision-making. You will solve problems that require you to demonstrate thoughtful and effective reasoning in proposing solutions to a