Course Modules

Corporate (company) support for the charitable sector may take on many forms. Support may involve anything from a simple grant to a full-on relationship involving staff at every level and lasting many years. Corporate fundraisers need to be great multi-taskers, […]

In this module you will consider the ever-increasing range of fundraising practices used to attract and retain individual donors. You will learn about fundraising programmes that seek multiple low-level donations, from collection tins to TV campaigns. You will also consider

This module will introduce you to the role of grantmakers. There are around 8,000 grantmakers in the UK, giving around £5bn a year to good causes. Grant fundraisers are great researchers and storytellers, they understand society and psychology and can

This module will explore unitary and pluralistic frames of reference, the role of the trade union, the history and development of trade unions, the main actors in industrial relations, industrial conflict and the resolution of collective disputes, the nature of

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will

In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your

Digital media and marketing with mobile technologies is an integral component of organisations’ marketing strategies, alongside traditional marketing. This module gives you a critical appreciation of digital marketing and explore the integration of digital media and mobile technologies with offline

You will be assessed through a post presentation and supporting documentation. More information on this module will be available soon.

You will be assessed through coursework and an exam. More information on this module will be available soon.

This module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an