Course Modules

This module allows you to examine the strategic marketing practices of multinationals. This will include looking at key concepts such as market segmentation and the strategic marketing mix as applied to an international setting. You will learn to justify different […]

All of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is part-time for 20 weeks. Typically, you would carry out your

The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Placement students

More information on this module is coming soon.

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses environmental impact and sustainable

The module aims to develop your understanding of survey and qualitative designs and associated methods of analysis.

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development towards your graduate recruitment and if you chose a one-year internship

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies. You will explore techniques for change management and version control and have the opportunity to explore project planning and

This module will develop your understanding of experimental designs and associated methods of analysis, and introduce you to research ethics.

This module will equip learners with the fundamentals of consumer behaviour. Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets