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MSc Digital Marketing

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.

You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

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Entry Requirements and Fees

2020/21 UK fee: £8,500

2020/21 International fee: £14,300

For further details about fees, please see our Tuition Fee page.

Entry will be a 2:2 in an appropriate course, or equivalent level professional qualification, or significant demonstrable and subject relevant work experience.

Course content

You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

COURSE START DATE

This course starts in September 

 

Our facilities

If you are starting your degree in September 2020, your first year will be taught in our Tech Park on the Bognor Regis campus. From September 2021, this course will be taught on the Bishop Otter campus in Chichester. This is so we can balance teaching space across both campuses and ensure our students have the best experience.

Both campuses have modern lecture theatre spaces along with seminar rooms for smaller group work and discussions. Our Learning Resource Centres are at the heart of our campuses, providing students with PC and Mac access areas, journals, books and online resources. Your subject librarian is available to help you find the right resources, guide you through assessments and order in any materials you might need.

The Support and Information Zone (SIZ) will be able to assist with many aspects of University life including:

  • General IT and library support
  • Booking laptops and computers
  • Queries relating to Academic Registry or Finance
  • Arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, disability and dyslexia, and more

Both our campuses have lots of options for drinks, snacks and meal including Otters Restaurants, Costa Coffee and the SU shop.

Take a look at our campus tour page for videos and a virtual tour of all our facilities.

Where this can take you

There are a number of roles for which the course will prepare you, both client side, as well as within an agency. These could include account management, campaign management, search engine optimisation and customer relationship management.

Indicative modules

  • An Introduction to Digital Marketing
  • Digital Campaign Planning
  • Brand Management
  • Global Marketing
  • Customer Insight
  • Research Methods
  • Dissertation OR Consultancy Project

International English Studies

Include International English Studies: 

Teaching and assessment

The course is mainly assessed through coursework.

Additional Costs

Include Additional Costs: 

Additional Costs

Marketing Forum

The Marketing Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages