Course Modules

How do you remember the preferences of over 10,000 supporters? What do you need to ensure event participants have such a fantastic post event experience that they become loyal supporters? What do you know about that major donor, and their […]

Charities receive support from a wide range of organisations, from private grantmakers to government bodies. Building on the earlier grantmaker module you will build your understanding of the relationship between policy and funding, and develop your skills in applying for

Working with a real charity you will join a student team and put your fundraising knowledge and skills to use in this live fundraising project that runs all year. Start by planning how to raise your funds, designing your fundraising

Who gives and, more importantly, why? This module aims to create a map of human motivations to be generous, kind, and sometimes just to be involved. You will develop the skills to map motivations and learn to use communications and

Corporate (company) support for the charitable sector may take on many forms. Support may involve anything from a simple grant to a full-on relationship involving staff at every level and lasting many years. Corporate fundraisers need to be great multi-taskers,

In this module you will consider the ever-increasing range of fundraising practices used to attract and retain individual donors. You will learn about fundraising programmes that seek multiple low-level donations, from collection tins to TV campaigns. You will also consider

This module will introduce you to the role of grantmakers. There are around 8,000 grantmakers in the UK, giving around £5bn a year to good causes. Grant fundraisers are great researchers and storytellers, they understand society and psychology and can

This module will explore unitary and pluralistic frames of reference, the role of the trade union, the history and development of trade unions, the main actors in industrial relations, industrial conflict and the resolution of collective disputes, the nature of

This module explores the role of marketing in strategy formulation and how marketing contributes to business success. You will gain a detailed knowledge of theoretical and practical perspectives of marketing strategy and develop an appropriate strategic marketing plan. You will

In this project you will choose a marketing topic to investigate. You could undertake a consultancy project on placement with an employer or during a taught study route at university. If you choose to complete a 10 week placement your