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BSc (Hons) Digital Marketing

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan.

If you want to study the most up-to-date, integrated Digital Marketing degree around, validated by industry, then this is for you.

Start your career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects. 

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

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Codes:

College C58

UCAS N530

Course Length:

3 years (4 years with work placement) Full Time

Entry Requirements

Typical Offer (individual offers may vary):

A levels: BBC - CCC

A level / BTEC / Cambridge Technical combination (including AS / EPQ): 104 to 120 UCAS Tariff Points

BTEC / Cambridge Technical: DDM –DMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

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Postgraduate Pathway

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

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Course content

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, and other digital marketing roles.

Our facilities

You will undertake your marketing workshops in training rooms that are bang up-to-date with design features, touch screen electronic white boards and high speed wifi; housed across three stunning Georgian mansions. All of our current students love the learning environment, the culture, camaraderie and the fact that tutors know them by name so they are more than just a ‘face in the crowd’.

What's more you have lots of other facilities on this dedicated university campus including latest books, journals and online data in a truly modern library, an IT centre, a student zone complete with Costa Coffee, a gym and much more, oh and if that’s not quite enough for your needs we are just across the road from the beach - brilliant for creativity and inspiration.

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

Course accreditations

Indicative modules

Year 1

  • Introduction to Marketing
  • Social Media Marketing
  • Programming for the Web
  • Business Information Systems
  • Academic and Professional Skills
  • Management and Organisations

Year 2

  • Consumer Buyer Behaviour
  • Brands and Branding
  • Luxury Branding
  • Analysing and Improving Web Design and Performance
  • Digital Campaign Planning
  • Data Analytics SQL/non SQL
  • Research Skills
  • Professional Graduate

Final Year

  • Strategic Marketing Management
  • Personalising the Commercial Web Experience
  • Agency Life (double module)
  • Consultancy Project (double module)
  • 10 week work placement (double module)

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain professional qualifications alongside your studies.

Additional Costs

Include Additional Costs: 

Additional Costs

Marketing Forum

The Marketing Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

Established and run by Senior Lecturer in Marketing Lionel Bunting, the Forums take place throughout the academic year usually on a Wednesday evening at the end of the working day.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages