for Business, Management and Marketing
Guardian University Guide 2022
for student satisfaction in Psychology in the UK
Complete University Guide 2023
student satisfaction for Business Studies
National Student Survey 2022
Join us at our upcoming Open Afternoon!
Wednesday 13 December
Wednesday 13 December
Our next Open Afternoon is in:
Learn to apply psychological principles to the world of work
Our BSc (Hons) Business Psychology combines the core areas of psychology with key aspects of business and management studies to deepen your knowledge and understanding of how people function within the workplace.
Engage in the scientific study of experience and behaviour
This course allows you to explore the psychological principles behind why we act the way we do, how we interact with other people, and the emotional significance we attach to these interactions.
Investigate the impact of psychology on fundamental business functions
Through the course, you will acquire the research skills and knowledge needed to apply psychological theories and models to real-world business and management contexts.
Explore a range of exciting topics, including:
- The use of psychology within strategic and operational decision-making.
- How to apply psychology across business decision-making in a practical, as well as scientific way.
- The behaviour of different stakeholder groups such as employees, consumers, partnerships etc.
- Creating solutions to problems and opportunities by understanding behaviour more deeply.
- Using psychology tools and techniques to explore key concepts through theoretical and practical approaches.
Dedicated work placement options
Our varied work placement opportunities help develop your confidence, experience, and your ability to stand out from the crowd in a competitive job market.
Placement options include:
- Working on live challenges with real business through the Entrepreneurial Mindset module in your first year.
- An optional one-year, full-time industry placement (internship) between your second and third years.
- A final-year short (10-12 weeks) placement working in an organisation and project work that appeals to you in your future career.
- Study or placement opportunities with the support of our Careers team and international partners..
Learn from our team of expert and experienced staff
Our team of active researchers and practitioners comprises both British Psychology Society-accredited lecturers and tutors who have a wide range of experience in a variety of Business fields.
Supportive teaching groups for more personalised support
Our supportive and interactive class sizes mean you are seen as an individual and not just another face in the crowd, as our lecturers get to know you and how best to support your academic and personal development.
This course is accredited by the Chartered Management Institute (CMI), so your degree matches what employers are currently looking for in aspiring managers, which increases your employability and accelerates your entry into management roles.
On this course you will:
- Study the key aspects of psychology and how they apply to business contexts
- Develop your understanding of business, management and leadership
- Investigate psychological principles and theories using advanced research methods
- Learn from research-active and experienced lecturers who get to know you and your needs
Build your knowledge of business principles and psychological theory
In your first year, you will develop your knowledge of the fundamental of business studies, with modules in management, marketing, accounting, entrepreneurship and sustainability.
Alongside these, you will begin to study the principle psychology research methods and theories.
Your second year will focus on expanding your knowledge of psychology experiment designs and analysis, as you study HR practices, leadership, and project management.
In your third year, you will work towards a final research dissertation project that acts as the culmination of your learning across your degree.
As well as this, you will develop your knowledge of cultural and social psychology and the role they play within the business world.
You will study a selection of core and optional modules during your degree. Each module is worth a particular number of credits and is delivered differently depending on the needs of the module.
This list is indicative and subject to future change
Select a year
Management and Organisations
You will explore business management theories, the role and position of a manager, and your ability to manage others.
You are encouraged to develop your self-awareness as a potential manager and investigate issues like:
- the history of management
- and innovation of an organisation.
You will also explore:
- aspects of business psychology
- how people are motivated and behave
- theories of leadership and conflict management that can be used in effective management.
You will be assessed through a report on management topics of interest.
In this module you will explore fundamental accounting concepts and develop the skills and techniques you need to collect and record data and transactions to prepare accounting statements and management accounts which are key to managers.
You will focus on the requirements for internal use of single entities.
You will be assessed through an online exam and a 45-minute in class test.
Marketing Principles and Practice
This introductory module explores the role of marketing in the modern business environment.
You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation, and market research.
You will explore business aspects such as contemporary society, digital innovations, and disruptive business models.
You will be assessed through a business report.
This is a CMI and CIM accredited module.
Foundations of Research Methods
This module will introduce you to the statistical skills required to conduct research in criminology. You will learn to generate a research question and hypotheses as well as sources and types of error. You will examine additional parametric statistics including the application of t-test to compare experimental conditions.
In today’s competitive business environment, graduates require strong employability skills and a resilient attitude.
This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be more innovative.
You will deepen your knowledge of being entrepreneurial and applying an ‘entrepreneurial mindset’ to solve a real-life case study with a client.
You will usually work in small groups to develop an ‘innovative’ solution to an identified problem or opportunity.
You will be assessed through a group presentation to the client and an individual report on how the entrepreneur can be more innovative.
This is a CMI and CIM accredited module.
Introduction to Sustainability
More information on this module is coming soon.
Everyday Experience & Psychological Methods: Exploring Positive Psychology
The module explores the experience of positive psychology relating the need to understand one’s own motivation, aspirations, and goals to:
- Need for achievement
You will explore psychological theories and empirical findings from investigations into needs, motivation, and self-concept.
Perspectives On Psychology
This module seeks to enable you to understand the contribution of key thinkers to the development of modern psychology and to appreciate their biographical backgrounds. The lives and work of key thinkers will be introduced and contextualised with reference to contemporary ideas and more.
Key HR Practices
This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people.
You will examine the skills needed to manage people within various types of work organisations, as you explore:
- the theory and key principles and practices of recruitment
- retention of talent
- performance management
- and reward.
The seminars and supporting literature provide a structure to explore key HR practices within different organisations and contemporary management from a national and international perspective.
You will be assessed by case study HR portfolio and time constrained exam with question focus provided in advance.
This is a CIPD and CMI accredited module.
Leadership and People Management
This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions.
It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.
You will be assessed by individual presentation and report.
This is a Chartered Management Institute accredited module.
Consumer Buyer Behaviour
This module will equip learners with the fundamentals of consumer behaviour.
Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets their changing needs.
You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Research Methods: Experimental Designs & Analysis
This module will develop your understanding of experimental designs and associated methods of analysis, and introduce you to research ethics.
This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies.
You will explore techniques for change management and version control and have the opportunity to explore project planning and use Project Management software.
You will be assessed through a 3,500-word portfolio.
This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace.
You will plan your own development towards your graduate recruitment and if you chose a one-year internship (professional placement), you will focus on applying and preparing for this placement.
The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP).
You will be assessed through two assignments, a mock job/placement interview and reflective report with PDP action plan.
This is a CMI accredited module.
Research Methods: Survey and Qualitative Designs and Analysis
The module aims to develop your understanding of survey and qualitative designs and associated methods of analysis.
Sustainable Business and Circular Economy
Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility.
This module explores this principle and focuses on businesses environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom line’ and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning.
You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events, and the wider business environment, at a national and international level.
You will be assessed by creating sustainability videos and presentations.
Strategic Management (Business Strategy)
More information on this module is coming soon.
The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context.
Your project will make a major contribution to your professional and intellectual development.
Many students choose to go on the short work placement module in the final semester where you undertake a project for a client organisation and your dissertation will be based on this area of work.
If you do not go on placement, you can choose a relevant business or management topic relative to your degree programme and career intentions. Your findings must be generalisable and capable of broad application. You will be supported by a research supervisor throughout the different stages of creating a major piece of research work.
You will be assessed by creating an individual report of 10,500 words.
This is a CMI accredited module.
Many of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is for 10-12 weeks in semester two.
Typically, you would carry out your research dissertation whilst on placement and focus on researching the project areas you are working on and an area the organisation will benefit from the most. This module allows you to gain valuable work experience and enhance your employability which is extremely attractive to employers.
Few other universities offer a professional placement where your research dissertation aligns with your project work.
You will be assessed through a learning log submission and an individual presentation.
Psychology and Social Issues
This module will introduce psychological and interdisciplinary focus on ten issues of current social concern. You could explore: discrimination (gender, age, race, disability and sexual orientation ), perceptions of rape and rape victims, child abuse and family violence, the psychology of material possessions, shopping and shopping addiction, childhood (non-verbal communication and interventions), health and health inequalities , sexual health, contraception and abortion, chronic illness, dying, death and bereavement, health promotion, disease prevention or the health care system.
International Stragetic Marketing
This module allows you to examine the strategic marketing practices of multinationals.
This will include looking at key concepts such as market segmentation and the strategic marketing mix as applied to an international setting.
You will learn to justify different strategic marketing responses according to context, and to analyse and debate management issues in exporting and other forms of internationalisation.
Business Ethics and Social Responsibility
In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.
You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.
You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.
You will be assessed through an interview and a portfolio.
Global Business Today
This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.
You will broaden your understanding of the challenges and opportunities businesses face in areas such as:
- international trade after Brexit
- political unrest
- differences in national cultures
- global inequality
- operating sustainably
- and global consumer behaviour.
You will be assessed through creating a conference paper and presentation on one global topic of interest.
Psychology in Context: Cultural Psychology
This module takes an interdisciplinary approach to the major topics of psychology, including Biological, Cognition, Development, Health, Individual Differences, Social, and the Self, and will relate them to life in a multicultural world.
You will be introduced to
- Cultural psychology
- Culture and human nature
- Cultural evolution
- Methods for studying culture and psychology
- Development and socialisation
- Cultural differences in: the self and personality, motivation, cognition and perception, interpersonal attraction, close relationships, group processes, living in multicultural worlds, physical health, mental health, morality, justice, and emotions.
You will be assessed through a research proposal and a two hour unseen exam.
Teaching and Assessment
Feel the support of our expert and experienced staff
Smaller class sizes for better learning
You will build your subject knowledge and practical experience through lectures, workshops, and tutorials in small classes, which means our expert teaching staff really get to know you and what support you need.
Developing your soft skills
The majority of the course is taught through practical tasks, which develop a wide range of soft skills such as confidence, business acumen, teamwork, communication, initiative and resilience.
Our assessments are more aligned with an authentic workplace, where most of your assignments involve creating: business reports, presentations, and portfolios, which develop your critical thinking skills and a solution-focused approach that is vital in the workplace.
Discover a close student community, excellent facilities, and unique opportunities
Bishop Otter campus
Learning Resource Centre
Brain Imaging Unit and Neuroimaging: NIRScout
Eye tracking software
Virtual Reality Unit and Immersive Suite
Specialist Advanced Research Software
Advanced Physiological Data Acquisition system
Gain practical experience within the industry
Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.
During work placements you will develop your employability and apply your learning in practice, so you are ready to thrive in business after you leave university. You could even secure employment after you graduate with your placement employer.
There are three main types of placement on this course:
- You may complete a year-long industrial placement between your second and third years of study.
- A short 10-12 week placement during your final year – some students complete both placement options.
- An entrepreneurship placement spending the final semester starting up your own business with mentoring studying the two entrepreneurship modules.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore, and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each year. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Students find placements in all types of business, some recent examples:
- Nissan Motorcars
- Rolls Royce
- Montezuma's Chocolate
- Gatwick Diamond Initiative
- Virgin Active
- Nature's Way
Join our community of successful alumni
Lauren graduated in 2022 and went to BMW Rolls Royce on a one year placement between year 2 and 3 to the Client Experience and Brand Marketing department.
They were so pleased with her, Lauren secured a place on their graduate scheme and is now Visual Identity Executive at Rolls-Royce supporting the roll-out of the new brand identity to all dealerships, offices, and events across the world.
Zac graduated in 2021 and has gone on to work as a Recruitment Consultant at Matchtech Recruitment Agency since graduating.
Matchtech is the UK’s number 1 engineering recruitment specialist, focussing primarily within the rail sector.
Kaori moved from Japan to study at University of Chichester and now works as a Recruitment Specialist for IQVIA in Tokyo, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry.
Kaori secured a role as Associate Consultant at Hays on graduation which was the start of her career in recruitment.
Isaac graduated in 2022 and became a Procurement Assistant at Besmoke, a business that makes smoked food in Arundel.
Amy is currently working as a HR and Internal Communications Coordinator at AXA Insurance, gaining experience in a HR department, whilst learning more about how HR truly has impact in an office environment.
Amy also owns her own small jewellery business called Everglow Designs.
Get a unique insight into the professional world
We also engage with local businesses who visit as guest speakers, deliver masterclasses, or set you genuine business challenges to solve.
These experiences help you bring theory to life, understand first-hand the challenges businesses face and techniques to overcome them.
Working with real clients and business on current commercial and business problems and projects provides the basis for some assessments and enable you to apply your learning to authentic commercial situations.
Explore the opportunity to study part of your course abroad
As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.
Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.
You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.
Gain the skills you need to succeed in the business sector
Our BSc (Hons) Business Psychology course provides you with the knowledge and skills you need to succeed across the business industry after you graduate and does not limit you to a specific job.
Potential career paths include:
- Organisational psychology
- Human resources
- Business development
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- PhD research
University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.
Course Fees 2024/25
Access to HE Diploma
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.
How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page, where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.