Home Courses Business School BSc (Hons) Business Psychology

BSc (Hons) Business Psychology

Explore the role of psychology within the business world

Explore the role of psychology within the business world

This course starts in September 2024.

UCAS Logo
NC18
3 years full time, 4 years with sandwich placement
Bishop Otter Campus (Chichester)
  • Study the key aspects of psychology and how they apply to business contexts
  • Develop your knowledge of business, management, leadership, consumer behaviour, and indvidual differences of people
  • Investigate psychological principles and theories using advanced research methods
  • Learn from research-active and experienced lecturers who get to know you and your needs
business students sat in lecture

2nd

in the UK for overall positivity in Psychology

National Student Survey 2024

4th

in the UK for student satisfaction for Business and Management

Complete University Guide 2024

95%

positivity for overall academic support

National Student Survey 2024

Join us at one of our Open Days!

Saturday 12 October  |  Friday 1 November  |  Saturday 23 November

Saturday 12 October

Friday 1 November

Saturday 23 November

Our next Open Day is in:

Day
Hour
Minute
Second

Overview

Learn to apply psychological principles to the world of work

Our BSc (Hons) Business Psychology combines the core areas of psychology with key aspects of business and management studies to deepen your knowledge and understanding of how people function within the workplace.

Engage in the scientific study of experience and behaviour

This course allows you to explore the psychological principles behind why we act the way we do, how we interact with other people, and the emotional significance we attach to these interactions.

Investigate the impact of psychology on fundamental business functions

Through the course, you will acquire the research skills and knowledge needed to apply psychological theories and models to real-world business and management contexts.

Explore a range of exciting topics, including:

  • The use of psychology within strategic and operational decision-making.
  • How to apply psychology across business decision-making in a practical, as well as scientific way.
  • The behaviour of different stakeholder groups such as employees, consumers, partnerships etc.
  • Creating solutions to problems and opportunities by understanding behaviour more deeply.
  • Using psychology tools and techniques to explore key concepts through theoretical and practical approaches.

Dedicated work placement options

Our varied work placement opportunities help develop your confidence, experience, and your ability to stand out from the crowd in a competitive job market.

Placement options include:

  • An optional one-year, full-time industry placement (internship) between your second and third years.
  • A final-year part-time 20-week placement working in an organisation and project work that appeals to you in your future career.
  • Study or placement opportunities with the support of our Careers team and international partners..

Learn from our team of expert and experienced staff

Our team of active researchers and practitioners comprises both British Psychology Society-accredited lecturers and tutors who have a wide range of experience in a variety of Business fields.

Supportive teaching groups for more personalised support

Our supportive and interactive class sizes mean you are seen as an individual and not just another face in the crowd, as our lecturers get to know you and how best to support your academic and personal development.

CMI-accreditated

This course is awaiting Chartered Management Institute (CMI) accreditation, so your degree will match with what employers are currently looking for in aspiring managers, which increases your employability and accelerates your entry into management roles.

CMI logo

On this course you will:

  • Study the key aspects of psychology and how they apply to business contexts
  • Develop your understanding of business, management and leadership
  • Investigate psychological principles and theories using advanced research methods
  • Learn from research-active and experienced lecturers who get to know you and your needs

The Course

Build your knowledge of business principles and psychological theory

Year One

In your first year, you will develop your knowledge of the fundamental of business studies, with modules in management, marketing, accounting, entrepreneurship and sustainability.

Alongside these, you will begin to study the principle psychology research methods and theories.

Year Two

Your second year will focus on expanding your knowledge of psychology experiment designs and analysis, as you study HR practices, leadership, and project management.

Year Three

In your third year, you will work towards a final research dissertation project that acts as the culmination of your learning across your degree.

As well as this, you will have the opportunity to complete a part-time placement which is 20 weeks long. You will develop your knowledge of cultural and social psychology and the role they play within the business world.

Indicative modules

You will study a selection of core and optional modules during your degree. Each module is worth a particular number of credits and is delivered differently depending on the needs of the module.

This list is indicative and subject to future change

Modules

This list is subject to change.

Select a year

Consumer Psychology

This module will equip you with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing. You will also analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

Assessment:
3,000-word Report

Entrepreneurial Mindset

This module is an exciting opportunity for you to not only understand entrepreneurship but also apply it in a real-world context. By engaging with real clients and tackling genuine problems or opportunities, you can develop a practical understanding of entrepreneurial thinking and innovation.

Working collaboratively in small groups fosters teamwork and diverse perspectives, while also allowing room for individual creativity and initiative. The emphasis on delivering value to the client and showcasing an entrepreneurial mindset through practical implementation and strategic recommendations ensures a holistic learning experience.

Assessment:
15-minute Presentation
1,800-word Report

Everyday Experience & Psychological Methods: Exploring Positive Psychology

In this module, we’ll delve into Positive Psychology, focusing on the pursuit of living the dream. We’ll explore various facets such as well-being, motivation, aspirations, and goals, connecting them to self-development and personality traits.

Through psychological theories and empirical findings, we’ll uncover insights into needs, motivation, and self-concept. Additionally, we’ll delve into the use of selected nonparametric statistics to deepen our understanding and enhance life quality.

Assessment:
3,000-word Portfolio

Foundation Research Methods

This module aims to equip you with foundational statistical skills essential for qualitative and quantitative research, setting the stage for deeper exploration in Year 2.

Topics cover research design, variable types, experimental setups, preliminary statistical analyses, and techniques for handling non-numerical data.

You will develop skills in generating research questions and hypotheses while understanding sources of error. Additionally, the module delves into parametric statistics, focusing on practical applications like employing t-tests to compare experimental conditions.

Assessment:
3,000-word Portfolio

Introduction to Sustainability

Collaborative exploration of sustainability not only fosters deeper understanding but also cultivates vital skills like ethical reasoning and effective communication. Encouraging you to examine sustainability within specific sectors or industries can lead to insightful discussions and innovative solutions to real-world challenges.

Assessment:
Poster and 10-minute poster presentation with Q&A.

Management and Organisations

This module is an excellent gateway to the world of management and organisational behaviour! By encouraging exploratory learning, it offers you a chance to develop not only academic knowledge but also self-awareness and interpersonal skills. Such an approach is vital for preparing you for the complexities of the modern workplace and can inspire a lifelong curiosity in the subject.

Assessment:
Individual 3,000-word report

Marketing Principles & Practice

This marketing module offers a comprehensive exploration of marketing’s significance in today’s business landscape, covering essential tools and concepts. You will delve into the extended services mix, buyer behaviour, segmentation, and market research, while also examining broader business facets like contemporary society, digital advancements, and disruptive business models. Through real-world examples, interactive discussions, and engaging activities, you will gain a practical understanding of marketing principles and their application in various contexts.

Assessment:
3,000-word Report

Perspectives on Psychology

This module aims to introduce the background and work of prominent figures who influenced the development of modern psychology and encourage you to begin to explore for yourself key thinkers in Psychology, focusing on how key thinkers design and conduct research in their field.

Assessment:
3,000-word Essay

Key HR Practices

This module provides you with a deep dive into essential aspects of effective people management. By covering theories, practices, and contemporary issues, it equips you with a holistic understanding of HR within diverse organizational landscapes.

The focus on workforce planning, performance management, and talent retention reflects the evolving needs of modern businesses. Integrating literature and practical tasks ensures you can apply your knowledge in real-world scenarios, both nationally and internationally. Overall, it seems like a robust foundation for future HR professionals.

Assessments:
1,500-word Portfolio
1.15-hour Examination

Leadership

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions. It encourages you to avoid simplified prescriptions for effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

Assessment:
10-minute Presentation
2,100-word Written Submission

Operations Management

Operations management is the backbone of how organisations create and deliver their goods and services. While the concept seems straightforward – input, operations, output – the reality is often much more intricate due to the complexities of business processes.

This module seeks to give you a deep understanding of how organizations navigate these complexities to efficiently manage their resources, facilities, and assets. Ultimately, the goal is to ensure consistent quality in delivering goods and services that meet customer needs effectively.

Assessment:
20-minute Presentation with 10-minute Q&A

Project Management

This module introduces you to the world of project management, a subject that is highly sought after whether the organisation is an SME or a multinational.

The content is based on the Association of Project Management (APM) Body of Knowledge (Bok). This is the leading association for project management in the UK and provides a holistic and generic approach to the wide range of skills necessary to manage projects efficiently and effectively.

Assessment:
3,000-word Report

Research Methods: experimental Design and Analysis

The module aims to develop an understanding of experimental designs and associated methods of analysis related to Psychology, and to introduce you to research ethics. The introduced methods are variants of Analysis of Variance (ANOVA), a method that allow comparison of groups and/or conditions.

Assessment:
2,700-word Portfolio
Weekly Quizzes on subject content
3-hours Research Participation

Research Methods: Survey & Qualitative Designs and Analysis

The module aims to develop an understanding of survey and qualitative designs and associated methods of analysis related to Psychology.

Assessment:
2,750-word Portfolio
3-hours Research Participation

The Professional Graduate

This module integrates practical elements to enhance career progression, emphasizing the significance of professionalism in the workplace for graduates. It promotes personal and professional development through activities such as career planning, professional placements, and projects.

Reflective practice is highlighted as a key tool for fostering continuous growth and the acquisition of relevant competencies.

Assessment:
3,000-word Assessment Portfolio

A Sustainable Economy

Optional

Sustainability in business is essential, aligning with global goals like the United Nations Sustainability Development Goals. It spans various dimensions, from societal and environmental concerns to economic and ethical considerations.

As climate change and resource limitations become more pressing, companies must prioritize sustainability to reduce carbon emissions and address inequality. Moreover, heightened societal awareness demands greater corporate social responsibility and ethical values.

This module will delve into sustainable practices, highlighting their benefits for both businesses and consumers and how effective operations and strategies can manage sustainability challenges through best practices.

Assessment:
3,000-word report

Brands

Optional

This module delves into branding, its significance in marketing and advertising, and the principles of brand management. It scrutinizes why certain brands endure over time and possess the ability to command premium prices for their offerings. It also delves into consumer psychology, with a focus on luxury branding.

Assessment:
3,000-word Report

Employee Development

Optional

This module expands on prior knowledge about management, organizations, and HR practices, focusing on cultivating a skilled and talented workforce. It delves into the advantages of having such a workforce, examines the factors shaping workforce development, and assesses the breadth of learning and development within talent management strategies.

Additionally, it evaluates various methodologies and frameworks for gauging the efficacy of workforce development initiatives.

Assessment:
1,200-word essay
1,800-word Report or 1,800-word equivalent presentation

Economics for Business

Optional

This module aims to equip you with a foundational grasp of applied economics, crucial for informed decision-making as future leaders. Focusing on macroeconomics, it delves into economic history, assessing various schools of thought shaping today’s markets. Through abstract models and case studies, you will gain insights into business strategy and governmental economic policies, enhancing your ability to navigate the complex dynamics of the marketplace.

Assessment:
3,000-word Report

Finance for Managers

Optional

This module aims to introduce and develop essential financial concepts and tools necessary for understanding and evaluating business performance from a primarily financial perspective.

It assumes minimal prior accounting knowledge and targets those who aren’t necessarily pursuing an Accounting and Finance degree.

Assessment:
3,000-word Coursework

Professional Practice

This module offers you a chance to gain 270 hours of experience in an organisation, building on your work in the Professional Development module. You will secure a placement and develop your Personal Development Planning for future career goals and better employability.

Typically paired with the Research Project, it allows you to focus on personal development within your work placement, enhancing skills for your chosen careers and gaining practical and research expertise in your field. You can choose from options like a Short Work Placement, a Consultancy Project (remote), or Entrepreneurship (requiring Entrepreneurship in semester one).

Assessment:
Assessment 1: 1,800-word Personal Portfolio
Assessment 2: 3,000-word Learning Logs
Assessment 3: 10 minute Personal Presentation

Psychology and Social Issues

The broad aim of the module is to provide a psychological and interdisciplinary focus on ten issues of current social concern, which can be organised into four broad themes:

  • Diversity, power and conflict in society.
  • Sustainability and society.
  • Childhood.
  • Health and illness.

Assessment:
3,000-word Essay

Psychology in Context: Cultural Psychology

The module adopts an interdisciplinary approach to Psychology, covering key areas such as Biological, Cognition, Development, Emotions, Health, Individual Differences, Morality and Justice, Motivation, Relationships, and the Self, all within the context of a multicultural world.

While primarily focusing on psychological theories and research, it also draws insights from Anthropology, Biology, Geography, History, Sociology, and Zoology.

Emphasising the neglect of cultural perspectives in mainstream Psychology, the module aims to integrate insights from diverse cultures to provide a comprehensive understanding. It poses overarching questions such as how universalist assumptions have influenced Psychology’s knowledge, how culture intersects with Psychology, the similarities, and differences in psychological findings across cultures, the evidence supporting these findings, and how such insights can enhance health and well-being.

Assessment:
3,000-word Essay

Research Project

The module offers you a chance to delve into a specific area of interest within various organisational contexts, fostering both professional and intellectual growth.

Under the guidance of a supervisor, you will undertake independent research, showcasing your ability for critical thinking and analysis. The chosen topic typically revolves around management issues in either public or private sectors, with a focus on generating findings applicable beyond specific cases.

There are optional placement routes – Industry, Consultancy, or Entrepreneurship – each tailored to align with career goals and academic pursuits.

Assessment:
At the end of stage 2, you will submit a final version of your research project. This will look like the following, depending on the option chosen:

  • Completed dissertation (industry route) or consultancy report (consultancy route) which is structured and presented according to the module guidelines (9,000 words)
  • Entrepreneurship 2 year growth strategy and professional discussion around key findings on the viability of the business idea from the experience of starting up the business (6,000-word report and 3,000-word equivalent presentation)

Contemporary Issues in HRM

Optional

The module provides the opportunity to select, research and critically assess a range of contemporary HR issues in organisational life such as new ways of working, AI and job design, Employee Wellbeing and mental health, Equality, diversity and inclusivity in the workplace, Ethics and HR, HR Analytics and the Multi-generational work force. These change year on year depending on current hot topics and student interests.

The module explores the nature and implications of these issues and how the HR function contributes to effectively managing them.

Assessment:
Paper of 3,000 words on a topic of interest to the student.

Contemporary Issues in Marketing

Optional

This module aims to offer you the chance to delve into and evaluate various contemporary marketing issues. Examples include Artificial Intelligence, Virtual Reality, Transformational Marketing, Data-Driven Marketing, Influence, User-Generated Content, Visual Search, and Privacy Ethics on social media.

Enquiry-based learning methods will be employed to investigate these issues, emphasising how marketing teams can enhance organisational understanding, futureproofing, and innovation absorption. Additionally, the module will foster independent research and study skills to cultivate independent learning and critical thinking abilities.

Assessment:
3,000-word report

Entrepreneurship

Optional

Ever wondered what it’s like to run your own business and unsure of how you would go about it?  This level 6 module adopts a practical approach to investigating the small business sector and developing business ideas.

The module concentrates on the planning involved when setting-up a new business venture.  The main output of the module is the creation of an early-stage business plan that could be used to either set-up a new or develop an existing business.

Even if you decide that running your own business is not for you, going through the experience of developing and writing a business plan, will provide insight into both strategic and operational small business decision making; and increased employability skills that will prove valuable to a future employer.

Assessment:
3,000-word Business Plan + Financial Appendices

Ethics and Corporate Social Responsibility

Optional

This module introduces you to a range of ethical issues, concepts, theories and techniques that affect people and organisations that you can reflect on in relation to your own values and ethics.

From an organisational perspective, you will consider ethical frameworks and decision making, for example in relation to corporate social responsibility and the UN Sustainability Goals. At a personal level, you will be encouraged to consider and reflect on your own ethical and moral stance and the impact this has on your future choices.

Assessment:
3,000-word Portfolio

Global Business Today

Optional

This module introduces you to current global issues relevant for organisations aiming to compete and thrive in a highly competitive global business landscape.

Weekly exploration of various global topics will utilise both quantitative and qualitative data from reliable sources commonly used by global decision-makers. This approach aims to give you a comprehensive grasp of the key responsibilities and challenges confronting diverse organisations, shedding light on the global dimensions of local and regional business issues.

Particularly appealing to those interested in understanding the intersection of world events and business, the module offers a diverse array of contemporary topics each week, emphasising their global ramifications and the diverse challenges faced by economies, countries, and organisational types.

Through analysis of organisation and country case studies, you will gain insights into business challenges, opportunities, and potential solutions.

Assessment:
20-minute conference presentation + 10-minute Q&A

Strategic and International HRM

Optional

The module emphasises how Strategic Human Resource Management (SHRM) intertwines with business strategy, organizational culture, and design, showcasing how it’s implemented using various management tools and techniques.

It upholds the significance of HRM by highlighting current themes, developments, and issues, both nationally and internationally. Moreover, it underscores the practical application and outcomes of these developments for organisations.

Assessment:
1,800-word report
1.15-hour Examination

Strategic Management

Optional

The module encourages you to think critically and creatively about strategic management from the formation of strategy through to frontline implementation. It is aimed at those that may have little or no personal experience of strategic management.

Assessment:
10-minute presentation
2,000 word Assignment

Strategic Marketing Management in a Global Environment

Optional

The module looks at the role of marketing in strategy and how marketing contributes to organisational success. It will provide you with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan.

You will use a range of different contemporary information sources and strategic marketing theory to make informed decisions and to develop your ability to think critically about marketing scenarios. We will examine the core strategic considerations when operating in a contemporary global environment.

Assessment:
Poster
Marketing Plan

Teaching and Assessment

Feel the support of our expert and experienced staff

Smaller class sizes for better learning

You will build your subject knowledge and practical experience through lectures, workshops, and tutorials in small classes, which means our expert teaching staff really get to know you and what support you need.

Developing your soft skills

The majority of the course is taught through practical tasks, which develop a wide range of soft skills such as confidence, business acumen, teamwork, communication, initiative and resilience.

Assessment

Our assessments are more aligned with an authentic workplace, where most of your assignments involve creating: business reports, presentations, and portfolios, which develop your critical thinking skills and a solution-focused approach that is vital in the workplace.

Experience

Discover a close student community, excellent facilities, and unique opportunities

Psychology facilities

Stay updated

Follow the Business School on Instagram to see our latest updates or browse through our video collection on the Business School YouTube channel.

Work Placements

Gain practical experience within the industry

Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.

During work placements you will develop your employability and apply your learning in practice, so you are ready to thrive in business after you leave university. You could even secure employment after you graduate with your placement employer.

Industrial Placements

There are two main types of placement on this course:

  • You may complete a year-long industrial placement between your second and third years of study (optional).
  • A 20 week placement during your final year (compulsory) – some students complete both placement options.

Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore, and Australia.

Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.

Placement Year

This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.

20 Week Work Placement

During your final year you may complete a 20-week work placement at the start of your final semester. This placement is part time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.

You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.

Placement Office

The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.

You are responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.

Students find placements in all types of business, some recent examples:

  • PWC
  • Nissan Motorcars
  • Rolls Royce
  • Montezuma's Chocolate
  • Goodwood
  • Citibank
  • Huhtamaki
  • NHS
  • Gatwick Diamond Initiative
  • GuildCare
  • Virgin Active
  • Nature's Way

Graduate Success

Join our community of successful alumni

Guest Speakers

Get a unique insight into the professional world

We also engage with local businesses who visit as guest speakers, deliver masterclasses, or set you genuine business challenges to solve.

These experiences help you bring theory to life, understand first-hand the challenges businesses face and techniques to overcome them.

Working with real clients and business on current commercial and business problems and projects provides the basis for some assessments and enable you to apply your learning to authentic commercial situations.

Study Abroad

Explore the opportunity to study part of your course abroad

As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.

Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.

You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.

Jen

Jen

Business School student who studied abroad in Finland for for a year
I would recommend to everyone to study abroad for a year. I’ve met so many wonderful people from all over the world who are now great friends that I will visit even now my year abroad has ended. Some highlights of my time here were visiting Santa in Lapland, spending a weekend in a traditional Finnish cottage in the lake region, having an outdoor BBQ in the middle of winter and going to many saunas. For those concerned about the financial aspect, there are additional student loans and grants, as well as more support options for lower income households. I have learned a lot about Finland, such as the beautiful nature, history and traditional food. I've also learned lots about myself and improved my skills in confidence and independence, and now I see the world from another perspective.

Careers

Gain the skills you need to succeed in the business sector

Our BSc (Hons) Business Psychology course provides you with the knowledge and skills you need to succeed across the business industry after you graduate and does not limit you to a specific job.

Potential career paths include:

  • Organisational psychology
  • Management
  • Human resources
  • Business development
  • Recruitment
  • Teaching

Further Study

You may decide to continue your studies to postgraduate level.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MSc Human Resource Management & Organisational Behaviour
  • MSc Coaching Psychology
  • MSc Neuromarketing
  • MBA
  • PGCE
  • PhD research

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

Course Costs

Course Fees 2024/25

UK fee
£9,250
International fee
£15,840

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

UCAS
104-120
tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
A Levels
BBB-BCC
preferably including a social science.
BTEC/Cambridge Technical
DDM-DMM
GCSEs
4/C or better
including English Language and Mathematics.
Access to HE Diploma
Pass
with at least 15 credits at Merit.
T Level
Merit (with C in the Core)
in Accounting, Finance, or Management and Administration.
IB
28 points
IELTS
6.0
with no element lower than 5.5.

FAQs

Frequently asked questions

How do I apply?

Click the ‘Apply now’ button to go to relevant UCAS page.

What are UCAS tariff points?

Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.

How do I know what my UCAS tariff points are?

Head to the UCAS Tariff Points web page, where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.

Our address

For visits

I’m looking for