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BSc (Hons) Business Psychology

Explore the role of psychology within the business world

Explore the role of psychology within the business world

This course starts in September 2024.

UCAS Logo
NC18
3 years full time, 4 years with sandwich placement
Bishop Otter Campus (Chichester)
  • Study the key aspects of psychology and how they apply to business contexts
  • Develop your knowledge of business, management, leadership, consumer behaviour, and indvidual differences of people
  • Investigate psychological principles and theories using advanced research methods
  • Learn from research-active and experienced lecturers who get to know you and your needs
business students sat in lecture

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Overview

Learn to apply psychological principles to the world of work

Our BSc (Hons) Business Psychology combines the core areas of psychology with key aspects of business and management studies to deepen your knowledge and understanding of how people function within the workplace.

Engage in the scientific study of experience and behaviour

This course allows you to explore the psychological principles behind why we act the way we do, how we interact with other people, and the emotional significance we attach to these interactions.

Investigate the impact of psychology on fundamental business functions

Through the course, you will acquire the research skills and knowledge needed to apply psychological theories and models to real-world business and management contexts.

Explore a range of exciting topics, including:

  • The use of psychology within strategic and operational decision-making.
  • How to apply psychology across business decision-making in a practical, as well as scientific way.
  • The behaviour of different stakeholder groups such as employees, consumers, partnerships etc.
  • Creating solutions to problems and opportunities by understanding behaviour more deeply.
  • Using psychology tools and techniques to explore key concepts through theoretical and practical approaches.

Dedicated work placement options

Our varied work placement opportunities help develop your confidence, experience, and your ability to stand out from the crowd in a competitive job market.

Placement options include:

  • An optional one-year, full-time industry placement (internship) between your second and third years.
  • A final-year part-time 20-week placement working in an organisation and project work that appeals to you in your future career.
  • Study or placement opportunities with the support of our Careers team and international partners..

Learn from our team of expert and experienced staff

Our team of active researchers and practitioners comprises both British Psychology Society-accredited lecturers and tutors who have a wide range of experience in a variety of Business fields.

Supportive teaching groups for more personalised support

Our supportive and interactive class sizes mean you are seen as an individual and not just another face in the crowd, as our lecturers get to know you and how best to support your academic and personal development.

CMI-accreditated

This course is awaiting Chartered Management Institute (CMI) accreditation, so your degree will match with what employers are currently looking for in aspiring managers, which increases your employability and accelerates your entry into management roles.

CMI logo

On this course you will:

  • Study the key aspects of psychology and how they apply to business contexts
  • Develop your understanding of business, management and leadership
  • Investigate psychological principles and theories using advanced research methods
  • Learn from research-active and experienced lecturers who get to know you and your needs

The Course

Build your knowledge of business principles and psychological theory

Year One

In your first year, you will develop your knowledge of the fundamental of business studies, with modules in management, marketing, accounting, entrepreneurship and sustainability.

Alongside these, you will begin to study the principle psychology research methods and theories.

Year Two

Your second year will focus on expanding your knowledge of psychology experiment designs and analysis, as you study HR practices, leadership, and project management.

Year Three

In your third year, you will work towards a final research dissertation project that acts as the culmination of your learning across your degree.

As well as this, you will have the opportunity to complete a part-time placement which is 20 weeks long. You will develop your knowledge of cultural and social psychology and the role they play within the business world.

Indicative modules

You will study a selection of core and optional modules during your degree. Each module is worth a particular number of credits and is delivered differently depending on the needs of the module.

This list is indicative and subject to future change

Select a year

Management and Organisations

You will explore business management theories, the role and position of a manager, and your ability to manage others.

You are encouraged to develop your self-awareness as a potential manager and investigate issues like:

  • the history of management
  • structures
  • functions
  • culture
  • sustainability
  • and innovation of an organisation.

You will also explore:

  • aspects of business psychology
  • how people are motivated and behave
  • theories of leadership and conflict management that can be used in effective management.
Assessment

You will be assessed through a report on management topics of interest.

Accounting Skills

In this module you will explore fundamental accounting concepts and develop the skills and techniques you need to collect and record data and transactions to prepare accounting statements and management accounts which are key to managers.

You will focus on the requirements for internal use of single entities.

Assessment

You will be assessed through an online exam and a 45-minute in class test.

Marketing Principles and Practice

This introductory module explores the role of marketing in the modern business environment.

You will discover the core tools and concepts of marketing and investigate the marketing principles of the extended services mix, buyer behaviour, segmentation, and market research.

You will explore business aspects such as contemporary society, digital innovations, and disruptive business models.

Assessment

You will be assessed through a business report.

Accreditation

This is a CMI and CIM accredited module.

Foundations of Research Methods

This module will introduce you to the statistical skills required to conduct research in criminology. You will learn to generate a research question and hypotheses as well as sources and types of error. You will examine additional parametric statistics including the application of t-test to compare experimental conditions.

Entrepreneurial Mindset

In today’s competitive business environment, graduates require strong employability skills and a resilient attitude.

This module aims to develop these skillsets by working with a real client in creating ideas, implementing one of them and assessing how they can be more innovative.

You will deepen your knowledge of being entrepreneurial and applying an ‘entrepreneurial mindset’ to solve a real-life case study with a client.

You will usually work in small groups to develop an ‘innovative’ solution to an identified problem or opportunity.

Assessment

You will be assessed through a group presentation to the client and an individual report on how the entrepreneur can be more innovative.

Accreditations

This is a CMI and CIM accredited module.

Introduction to Sustainability

More information on this module is coming soon.

Everyday Experience & Psychological Methods: Exploring Positive Psychology

The module explores the experience of positive psychology relating the need to understand one’s own motivation, aspirations, and goals to:

  • Self-development
  • Personality
  • Need for achievement
  • Self-efficacy
  • Self-esteem.

You will explore psychological theories and empirical findings from investigations into needs, motivation, and self-concept.

Perspectives On Psychology

This module seeks to enable you to understand the contribution of key thinkers to the development of modern psychology and to appreciate their biographical backgrounds. The lives and work of key thinkers will be introduced and contextualised with reference to contemporary ideas and more.

Key HR Practices

This module aims to develop your understanding of key practices concerning human resource management and the importance of managing people.

You will examine the skills needed to manage people within various types of work organisations, as you explore:

  • the theory and key principles and practices of recruitment
  • selection
  • retention of talent
  • performance management
  • and reward.

The seminars and supporting literature provide a structure to explore key HR practices within different organisations and contemporary management from a national and international perspective.

Assessment

You will be assessed by case study HR portfolio and time constrained exam with question focus provided in advance.

Accreditation

This is a CIPD and CMI accredited module.

Leadership and People Management

This module invites you to explore the challenges of leadership in organisations through a critical examination of theory, practice, and possible future directions.

It encourages you to explore effective leadership and encourages you to expand your thinking on alternative strategies as you look forward to your future role as potential leaders in organisations.

Assessment

You will be assessed by individual presentation and report.

Accreditation

This is a Chartered Management Institute accredited module.

Consumer Buyer Behaviour

This module will equip learners with the fundamentals of consumer behaviour.

Psychology is used widely in both marketing and human resource management and leadership and vitally important in understanding consumer behaviour to ensure business provides products and services that meets their changing needs.

You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

Research Methods: Experimental Designs & Analysis

This module will develop your understanding of experimental designs and associated methods of analysis, and introduce you to research ethics.

Project Management

This module introduces you to the essential tools and methodologies for managing an effective project, including the ‘Prince2’ and ‘Agile’ methodologies.

You will explore techniques for change management and version control and have the opportunity to explore project planning and use Project Management software.

Assessment

You will be assessed through a 3,500-word portfolio.

Professional Graduate

This practical module develops your critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace.

You will plan your own development towards your graduate recruitment and if you chose a one-year internship (professional placement), you will focus on applying and preparing for this placement.

The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP).

Assessment

You will be assessed through two assignments, a mock job/placement interview and reflective report with PDP action plan.

Accreditation

This is a CMI accredited module.

Research Methods: Survey and Qualitative Designs and Analysis

The module aims to develop your understanding of survey and qualitative designs and associated methods of analysis.

Sustainable Business and Circular Economy

Businesses are increasingly recognising the range of stakeholders who may be impacted by or have influence over their business, increasing the need for greater social corporate responsibility.

This module explores this principle and focuses on businesses environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom line’ and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning.

You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events, and the wider business environment, at a national and international level.

Assessment

You will be assessed by creating sustainability videos and presentations.

Strategic Management (Business Strategy)

More information on this module is coming soon.

Research Dissertation

The module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context.

Your project will make a major contribution to your professional and intellectual development.

Placement students

All students have the opportunity to do a work placement module in the final semester where you undertake a project for a client organisation and your dissertation will be based on this area of work.

Assessment

You will be assessed by creating an individual report of 10,500 words.

Accreditation

This is a CMI accredited module.

Professional Practice

All of our students take this opportunity to gain valuable management experience working in an organisation and project work that appeal to you in your future career. The placement is part-time for 20 weeks.

Typically, you would carry out your research dissertation whilst on placement and focus on researching the project areas you are working on and an area the organisation will benefit from the most. This module allows you to gain valuable work experience and enhance your employability which is extremely attractive to employers.

Few other universities offer a professional placement where your research dissertation aligns with your project work.

Assessment

You will be assessed through a learning log submission and an individual presentation.

Psychology and Social Issues

This module will introduce psychological and interdisciplinary focus on ten issues of current social concern. You could explore: discrimination (gender, age, race, disability and sexual orientation ), perceptions of rape and rape victims, child abuse and family violence, the psychology of material possessions, shopping and shopping addiction, childhood (non-verbal communication and interventions), health and health inequalities , sexual health, contraception and abortion, chronic illness, dying, death and bereavement, health promotion, disease prevention or the health care system.

International Stragetic Marketing

This module allows you to examine the strategic marketing practices of multinationals.

This will include looking at key concepts such as market segmentation and the strategic marketing mix as applied to an international setting.

You will learn to justify different strategic marketing responses according to context, and to analyse and debate management issues in exporting and other forms of internationalisation.

Business Ethics and Social Responsibility

In this module, you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, as well as raise awareness of corporate social responsibility.

You will be introduced to the concepts, theories and techniques used to address ethical considerations as you critically discuss current business and government policies relating to corporate social responsibility.

You will reflect on your own moral values, attitudes and behaviour and have some interesting debates and discussions in the lessons.

Assessment

You will be assessed through an interview and a portfolio.

Global Business Today

This module introduces you to current global issues that we are hearing about in the news today that are vital for business to react to successfully compete and grow.

You will broaden your understanding of the challenges and opportunities businesses face in areas such as:

  • international trade after Brexit
  • political unrest
  • differences in national cultures
  • global inequality
  • operating sustainably
  • and global consumer behaviour.
Assessment

You will be assessed through creating a conference paper and presentation on one global topic of interest.

Psychology in Context: Cultural Psychology

This module takes an interdisciplinary approach to the major topics of psychology, including Biological, Cognition, Development, Health, Individual Differences, Social, and the Self, and will relate them to life in a multicultural world.

You will be introduced to

  • Cultural psychology
  • Culture and human nature
  • Cultural evolution
  • Methods for studying culture and psychology
  • Development and socialisation
  • Cultural differences in: the self and personality, motivation, cognition and perception, interpersonal attraction, close relationships, group processes, living in multicultural worlds, physical health, mental health, morality, justice, and emotions.

Assessment:

You will be assessed through a research proposal and a two hour unseen exam.

Teaching and Assessment

Feel the support of our expert and experienced staff

Smaller class sizes for better learning

You will build your subject knowledge and practical experience through lectures, workshops, and tutorials in small classes, which means our expert teaching staff really get to know you and what support you need.

Developing your soft skills

The majority of the course is taught through practical tasks, which develop a wide range of soft skills such as confidence, business acumen, teamwork, communication, initiative and resilience.

Assessment

Our assessments are more aligned with an authentic workplace, where most of your assignments involve creating: business reports, presentations, and portfolios, which develop your critical thinking skills and a solution-focused approach that is vital in the workplace.

Experience

Discover a close student community, excellent facilities, and unique opportunities

Psychology facilities

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Work Placements

Gain practical experience within the industry

Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate.

During work placements you will develop your employability and apply your learning in practice, so you are ready to thrive in business after you leave university. You could even secure employment after you graduate with your placement employer.

Industrial Placements

There are two main types of placement on this course:

  • You may complete a year-long industrial placement between your second and third years of study (optional).
  • A 20 week placement during your final year (compulsory) – some students complete both placement options.

Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore, and Australia.

Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.

Placement Year

This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.

20 Week Work Placement

During your final year you may complete a 20-week work placement at the start of your final semester. This placement is part time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.

You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.

Placement Office

The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.

You are responsible for finding your own placement, but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.

Students find placements in all types of business, some recent examples:

  • PWC
  • Nissan Motorcars
  • Rolls Royce
  • Montezuma's Chocolate
  • Goodwood
  • Citibank
  • Huhtamaki
  • NHS
  • Gatwick Diamond Initiative
  • GuildCare
  • Virgin Active
  • Nature's Way

Graduate Success

Join our community of successful alumni

Guest Speakers

Get a unique insight into the professional world

We also engage with local businesses who visit as guest speakers, deliver masterclasses, or set you genuine business challenges to solve.

These experiences help you bring theory to life, understand first-hand the challenges businesses face and techniques to overcome them.

Working with real clients and business on current commercial and business problems and projects provides the basis for some assessments and enable you to apply your learning to authentic commercial situations.

Study Abroad

Explore the opportunity to study part of your course abroad

As a student at the University of Chichester, you can explore opportunities to study abroad during your studies as you enrich and broaden your educational experiences.

Students who have undertaken this in the past have found it to be an amazing experience to broaden their horizons, a great opportunity to meet new people, undertake further travelling and to immerse themselves within a new culture.

You will be fully supported throughout the process to help find the right destination institution for you and your course. We can take you through everything that you will need to consider, from visas to financial support, to help ensure that you can get the best out of your time studying abroad.

Jen

Jen

Business School student who studied abroad in Finland for for a year
I would recommend to everyone to study abroad for a year. I’ve met so many wonderful people from all over the world who are now great friends that I will visit even now my year abroad has ended. Some highlights of my time here were visiting Santa in Lapland, spending a weekend in a traditional Finnish cottage in the lake region, having an outdoor BBQ in the middle of winter and going to many saunas. For those concerned about the financial aspect, there are additional student loans and grants, as well as more support options for lower income households. I have learned a lot about Finland, such as the beautiful nature, history and traditional food. I've also learned lots about myself and improved my skills in confidence and independence, and now I see the world from another perspective.

Careers

Gain the skills you need to succeed in the business sector

Our BSc (Hons) Business Psychology course provides you with the knowledge and skills you need to succeed across the business industry after you graduate and does not limit you to a specific job.

Potential career paths include:

  • Organisational psychology
  • Management
  • Human resources
  • Business development
  • Recruitment
  • Teaching

Further Study

You may decide to continue your studies to postgraduate level.

The Business School has a diverse range of postgraduate courses including:

  • MSc Digital Marketing
  • MSc Human Resource Management & Organisational Behaviour
  • MSc Coaching Psychology
  • MSc Neuromarketing
  • MBA
  • PGCE
  • PhD research

University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.

Course Costs

Course Fees 2024/25

UK fee
£9,250
International fee
£15,840

For further details about fees, please see our Tuition Fee page.

For further details about international scholarships, please see our Scholarships page.

To find out about any additional costs on this course, please see our Additional Costs page.

Entry Requirements

UCAS
104-120
tariff points from A levels or combination with AS / EPQ / BTEC/ Cambridge Technical.
A Levels
BBB-BCC
preferably including a social science.
BTEC/Cambridge Technical
DDM-DMM
GCSEs
4/C or better
including English Language and Mathematics.
Access to HE Diploma
Pass
with at least 15 credits at Merit.
T Level
Merit (with C in the Core)
in Accounting, Finance, or Management and Administration.
IB
28 points
IELTS
6.0
with no element lower than 5.5.

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