for Business, Management and Marketing
1. Guardian University Guide 2022
University in the South East
2. Times and Sunday Times Good University Guide 2021
for teaching quality
3. QS Stars University rating 2019
This BSc (Hons) Digital Marketing degree explores all of elements digital marketing strategies including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within global marketing.
You will be introduced to current examples of digital marketing and given the opportunity to develop marketing plans for a range of live companies and scenarios. You will discuss contemporary issues in digital marketing and develop your understanding of the opportunities and decisions facing marketers as you explore topics including campaign management and paid search advertising.
You will have the opportunity to get real world experience and boost your employability by working with live clients during your studies and by completing work placements. You will be able to complete an industrial placement year or 10 week placement in your final year.
On this course you will:
- Explore digital marketing topics in depth.
- Develop your understanding of traditional marketing.
- Discover new digital marketing technologies.
- Learn from experienced industry professionals.
- Be able to complete a one-year or 10-week placement.
- Develop valuable soft skills including teamwork, communication and time management.
This BSc (Hons) Digital Marketing degree is accredited by the Chartered Institute of Marketing (CIM). This means that you can earn professionally recognised qualifications alongside your studies and that you will have an automatic exam exemption on one module on the PG Certificate or Diploma level of the CIM Professional Marketing qualifications after you graduate.
Teaching and Assessment
How you will learn
This course uses a combination of small group lectures, workshops and tutorials with typical class sizes of up to 25 people. You will take part in online discussions, hear from guest speakers and have the opportunity to take part in client visits.
You will be assessed through a range of assignments including individual or collaborative live client projects, client presentations, peer group assessment, reports and creative and technology outlets such as posters, websites, blogs, social media. If you choose to undertake relevant CIM qualifications, you will be assessed through exams.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits is delivered differently, depending on its content and focus of study.
This list is indicative and subject to change.
Select a year
Business Information SystemsWithin this module, we will take you on a journey discovering the relationship of technology with Business. As well as creating an understanding of what an information system (IS) does, we will discuss how IS may influence business structures, assist in the decision making within an organisation and some of the tools that can be used to improve information handling.
Fundamentals of Website DevelopmentThis introductory module is aimed at students with little or no knowledge of websites. You will be introduced to the principles of HTML, CSS and good design and complete some practical work involving analysing and improving web sites.
Social MediaThis module will introduce you to social media from a business and professional perspective. You will investigate tactical aspects of social media and the concept of digital consumers and engaging brand experiences. You will explore the history, development and future of social media and investigate tools to manage roles, teams and campaigns. You will be assessed through a discussion, presentation, and individual report.
Management and OrganisationsYou will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Entrepreneurial MindsetThis module aims to deepen your knowledge of being entrepreneurial by applying an ‘entrepreneurial mindset’ to solve a live case study. You will usually work in small groups to develop a proposed ‘innovative’ solution to the problem or opportunity. In today’s competitive working environment, graduates require strong employability skills, the ability to be entrepreneurial, particularly in creating innovative and viable ideas. This module aims to develop these competencies and improve understanding of decision making in being more innovative. This is a Chartered Management Institute and Chartered Institute of Marketing accredited module. You will be assessed through a group presentation and an individual report on how the entrepreneur can be more innovative.
Academic and Professional Skills (APS)This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you. You will be assessed through a portfolio.
Programming for the WebThis module will introduce you to the basic principles of programming in a practical context. You will gain a solid foundation in program specification, general programming design and testing. You will study a single computer language in detail, using examples from other languages to illustrate general programming concepts.
Consumer Buyer BehaviourThis module will equip learners with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.
Brands and BrandingThis module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.
Professional GraduateThis practically-led module will support you to develop a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development for graduate recruitment and/or your one-year internship placement. The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP). This is a Chartered Management Institute accredited module. You will be assessed through two assignments, a mock job/placement interview and PDP report with action plan.
Luxury MarketingIn this module you will explore and appraise the concepts and principles of luxury brand development and luxury marketing. You will use brand management tools to explore ideas around brand DNA and essence, personality, and to look at other aspects such as imagery, colour and typography which help build a luxury brand’s visual identity. You will also cover wider aspects of marketing in the luxury sector such as digital, sport and not for profit. You will be assessed through an essay.
Digital Campaign PlanningThe main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.
Data Science and AnalyticsThis module will introduce you to data science and analytics, overview challenges and solutions in this area, present approaches to data mining and techniques suitable for new information discovery. Visualization tools and performance metrics are also considered within the module.
Personalising the Commercial Web ExperienceThis module will develop your IT and business skills. You will learn to implement effective web techniques and critically analyse a commercial website to identify and justify how the visitor experience could be made more personal.
Agency LifeMany jobs in the marketing and communications industry require agency experience, especially in growing areas of digital marketing. Bing able to work to tight deadlines, work with clients, unpick a brief, form creative solutions and complete marketing tasks are also vital in many in-house marketing roles. This module will provide you with a critical appreciation of what working within an agency environment is about. You will focus on client pitches, staying on budget, working under intense pressure and exceeding expectations.
Work Placement (Short)Many of our students take this double module as it is an opportunity to gain valuable management experience of working in an organisation for 10-12 weeks during semester two. Typically, you would carry out your Research Dissertation during this placement and focus on the project areas you are working on and a research topic that the organisation will benefit from the most. This module allows you to gain work experience in an area of business and management that you are most interested in working in after graduating and enhance your employability skills. We are not aware of any other university that offers this opportunity, which we know is very attractive to employers. You will be assessed through a learning log submission and an individual presentation.
Business Ethics and Social ResponsibilityIn this module you will learn to raise awareness of the ethical considerations relevant to many business practices and issues, and raise awareness of corporate social responsibility. You will be introduced to the concepts, theories and techniques used to address ethical considerations as you develop your critical analysis and argument skills and critically discuss current business and government policies relating to corporate social responsibility. You will reflect on your own moral values, attitudes and behaviour and be assessed through an interview and a portfolio.
Global Business TodayThis module introduces you to current global issues that we are hearing about in the news today that are vital for organisations to react to in order to successfully compete and grow. Organisations are operating in an increasingly competitive international business environment and this module broadens your understanding of the challenges and opportunities they face in areas such as international trade during Brexit and political unrest, differences in national cultures, global inequality, operating sustainably and global consumer behaviour. You will be assessed through creating a conference paper and presentation.
In your first year you can take part in optional business trips to highlight the skills you will need in the workplace. You will meet people in their place of work, ask questions and learn about the industry and work environment of various businesses.
Use industry standard equipment
Learning Resource Centre
Gain practical experience
This degree has a strong vocational focus and is enhanced by the work placement programme. Work placements and internships are optional opportunities to use the skills and knowledge you gain during your studies in the industry.
Work placements give you valuable work experience to add to your CV and help to prepare you for the workplace after you graduate. During work placements you will develop your employability and enterprise skills so you are ready to thrive in business after you leave university.
There are two main types of placement on this course. You may complete a year-long industrial placement between your second and third years of study, and a 10-week placement during your final year. Some students will complete both placement options.
Most students secure placements in London and the South East but you could travel overseas. Past students have worked in Bahrain, India, Singapore and Australia.
Many placement students continue to work for the companies they completed placements with after they graduate. Some students are even offered full time jobs before their results are published.
Industrial Placement Year
This one-year placement option takes place after your second year of study. You will have a paid position with a company and be an employee as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your final year you may complete a 10-week work placement at the start of your final semester. This placement is full time, usually unpaid, and will be assessed as a double module for your degree. Your assessment will focus on employability and personal development.
Placements usually begin in mid-January and last until late March each your. You will focus on a management project during your placement. This project usually concerned with investigating management issues within the placement organisation.
The Business School has a dedicated placement office who will with you and relevant businesses to help you find your best placement match. We ensure that placements are at an appropriate level and suitable for your degree.
You are ultimately responsible for finding your own placement but you can take advantage of the team’s business relationships and opportunities advertised by the placement office. Some businesses reach out to the office to re-advertise their placements each year.
Where you could go after your studies
This BSc (Hons) Digital Marketing degree will help you develop highly employable skills across industries. As well as your specific digital marketing expertise you will gain transferable soft skills including communication, teamwork, time management and interpersonal skills. These skills are necessary in many industry roles including in agencies and client side jobs.
Recent graduates have worked in:
- Brand management
- Public Relations
- Customer management
- International marketing
- Digital marketing
After you graduate we encourage you to continue your learning with the industry’s professional body: the Chartered Institute of Marketing (CIM). You will automatically be awarded an exemption on one module on the PG Certificate and Diploma levels of the CIM professional marketing qualifications.
You may decide to continue your studies to postgraduate level.
The Business School has a diverse range of postgraduate courses including:
- MSc Digital Marketing
- MPhil/PhD Research
Typical offers (individual offers may vary):
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
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How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.
When does this course start?
This course starts in September 2022.