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BA (Hons) Marketing Level 6 Top-Up

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Institution C58


Bishop Otter campus (Chichester)

1 year Full Time

Top 25
for Business, Management and Marketing
Top 10
University in the South East
5 stars
for teaching quality
1. Guardian University Guide 2021 | 2. Times and Sunday Times Good University Guide 2021 | 3. QS Stars University rating 2019

Entry Requirements and Fees

2021 UK fees: TBC

2021 International fees:TBC

Typical Offer (individual offers may vary):

Minimum of an HND overall Merit Profile (or equivalent) within aligned underpinning Level 5 qualification.

Student view

Francesca Williams
BA (Hons) Marketing
As far as I know, the University of Chichester is the only one that has such a sense of community. Everyone knows everyone, everyone is friends with everyone. I’ve never felt like I’ve had this many close friends before and I get to see them everyday. I’m ridiculously lucky and I believe it’s because I chose to come here.
Ashley Beaumont
BA (Hons) Marketing

I chose the University of Chichester because of how the classes are set up. I knew if I had to sit in a massive lecture hall with 200+ other students, my learning would have been very limited compared to classes of 20-30 students. My degree enhanced my employability through group work and adapting to new situations.

Course content


25th out of 123 UK institutions for Business, Management and Marketing courses (The Guardian League Tables 2021)

Course Overview

The BA (Hons) in Marketing Top-Up is an exciting degree which is continually reviewed, to reflect emergent themes such as disruptive technologies and to reflect changing graduate needs in areas of design, digital skills and creativity.

In the first semester, this one year course will build on your existing Marketing knowledge to develop strategic thinking skills through dedicated strategic and global marketing modules . Alongside this, you will work in an agency environment for a client, to produce a plan in response to the client brief.

The second semester offers you the opportunity to undertake a 10 week work placement, or study modules in areas such as ethics and entrepreneurship. You will also undertake a consultancy project on a topic of your choice.

Find out more

Are you interested in this course and want to find more? Come along to an Open Day. This will give you the chance to meet our Business School team, ask them questions and explore the campus. 

Alternatively, we are open all year round for campus tours, so why not book on and come and visit Chichester. 

Our facilities

From September 2021, this course will be taught on the Bishop Otter campus in Chichester. This is so we can balance teaching space across both campuses and ensure our students have the best experience.

Both campuses have modern lecture theatre spaces along with seminar rooms for smaller group work and discussions. Our Learning Resource Centres are at the heart of our campuses, providing students with PC and Mac access areas, journals, books and online resources. Your subject librarian is available to help you find the right resources, guide you through assessments and order in any materials you might need.

The Support and Information Zone (SIZ) will be able to assist with many aspects of University life including:

  • General IT and library support
  • Booking laptops and computers
  • Queries relating to Academic Registry or Finance
  • Arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, disability and dyslexia, and more

Both our campuses have lots of options for drinks, snacks and meal including Otters Restaurants, Costa Coffee and the SU shop.

Take a look at our campus tour page for videos and a virtual tour of all our facilities.

Where this can take you

The University of Chichester's Marketing graduates are highly employable, both within agencies and in client side roles. Recent graduates have gained positions in Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

Students are encouraged to continue their learning with the industry's professional body; The Chartered Institute of Marketing (CIM) and are automatically awarded exemption on an Accreditation of Prior Learning basis for one module on the PG Certificate and Diploma levels of the Professional Marketing qualifications.

Postgraduate Pathways

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.


"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."


The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.


The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.


Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

Course accreditations

Indicative modules

Indicative Modules:

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

AND Two from the following three modules (you will be guided by your tutor as to which modules are best aligned with your Level 5 studies):

Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

Global Branding

This module will extend your knowledge of marketing and branding by applying it to an international context.  Here you will examine the role of culture in shaping demand for products and consumer motivation to purchase products. You will critically appraise global marketing opportunities in gaining competitive advantage to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will explore key aspect of globalisation, regional trading blocks, organisations involve in promoting trade that affect global marketing operations, developing the learner’s problem solving, decision-making and critical evaluative skills associated with global marketing.

Sustainable Business & Destination Marketing

This module introduces students to use of traditional marketing techniques to support the marketing of sustainable attributes in businesses and destinations. It also develops students’ knowledge of the concept of social marketing, and it will consider its application to destinations and the businesses associated with their management. The module examines the role of marketing in strategy formulation and how marketing can contribute to business and ‘place’ competitiveness. It provides students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate sustainable marketing plan.

Marketing Consultancy Project

This module is the project deliverable from Agency Life (Semester 1) and, as such, the subject chosen will normally be concerned with the investigation of one or more Marketing issues within the context of a public or private sector organisation. For students undertaking the 10 week work placement, the project will usually be set in the context of the host organisation and could relate to the implementation of the plan developed within Agency Life, an adaptation of that plan, or another project identified by the sponsor. For students remaining in the university it is expected that students will approach and identify a suitable organisation as a focus for their project, or implement the plan that they developed in Agency Life. Another context for the project is to pursue research in a range of organisations or identify specific groups of people to study in relation to a Marketing management issue.

10 Week Work Placement

This double weighted option module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of Level 6. Students will typically be conducting their Management Project (BML301) in parallel with this module whilst on work placement, although for a minority of students (typically those that are studying part-time), the module can be undertaken as a stand-alone module. The primary aim of the module is to enable students, within the context of their work placement, to focus on areas of personal development with a view to enhancing their employability skills.

OR two option modules. Examples of option modules include: 

  • Business Ethics and Social Responsibility

This module raises awareness of ethical considerations relevant to many business practices and issues today. There is increasing focus on organisational corporate social responsibility which is explored in the module alongside ethical viewpoints of businesses and consumers.  Whilst on the module, you will be introduced to the concepts, theories and techniques used in addressing ethical considerations which will help develop your skills in critical analysis and argument, in particular ethical reasoning.   There will be opportunities for you to critically discuss current business and government policies relating to corporate social responsibility; and reflect on your own moral values, attitudes and behaviour.

  • Entrepreneurship

The module aims to focus on the environmental factors that are directly relevant to a small business context and develop a critical understanding of the entrepreneurial process in planning to start up a business. The module has a very practical emphasis that draws upon your learning across business and management with a view to developing a feasible business idea and writing a one-year plan for potentially starting up that business. Whilst relevant to business management students, it is also particularly useful if you are interested in setting up your own business, going freelance and being self-employed, or if you have a business idea that you would like to explore in more depth.

  • Global Business Today

This module introduces you to a range of current global issues that organisations need to be aware of to successfully compete and grow in an increasingly competitive international business environment.  The module focuses on specific business issues that will broaden your understanding of the challenges and opportunities that organisations face when working with overseas clients, operating global supply chains and working with people and consumers of different nationalities and cultures.  The module aims to enhance your existing business knowledge and build on it further by exploring a range of global issues you may not have had the opportunity to fully evaluate until now. There are many global business and economic issues that businesses face in today’s rapidly changing political and economic environment which explored in‐class.

International English Studies

Include International English Studies: 

Teaching and assessment

The course content is delivered through a mixture of small group (typically 25 students, or less) lectures, workshops, tutorials and incorporates online discussions, video, guest speakers and client visits, as well as the more traditional face to face teaching methods.

The emphasis in assessments is on live client projects which can be undertaken individually, or collaboratively and are assessed through client presentations, peer group assessment, creative and technology outlets (such as posters, websites, blogs, social media), reports and for those that pursuing professional association qualifications, by examination.

We are an accredited Chartered Institute of Marketing (CIM) Graduate Gateway institution.

Additional Costs

Include Additional Costs: 

Business Forum

The Business Forums are a series of events for students and business that enable invited business to present a real life marketing issue to students for them to discuss, review and propose solutions for.

These events are a great way to experience working with marketing and business undergraduates at the Business School, and as a result of participating many businesses go on to offer semester long projects after seeing just how much value our students can offer their business. 

These fast paced sessions follow a 5 x 20 minute block schedule - 20 minute networking, refreshments and welcome, then a 20 minute guest talk, 20 minute interactive activity followed by 2 x 20 minute business consultancy rotations. Students are presented with a business issue or problem that they need to fix and are encouraged to ask probing questions, suggest ideas and discuss possible solutions. 

Find out more on our Business Collaboration pages

Contact Us

If you have any questions about this course, please contact us, we will be happy to help.

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