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Lucy Mills

Grassroot Soccer

Name: Lucy Mills
Country: UK
Role: Business Development
Organisation: Grassroot Soccer

Lucy's passion for football extends far beyond watching or playing it - it is driven by the impact it can have on the lives of people around the world. She works in the football for development sector which champions the use of football internationally to bring about positive social outcomes for young people. Lucy manages the UK branch of Grassroot Soccer, a renowned international NGO that uses the power of football to educate, inspire, and mobilise young people in southern Africa to live healthy lives and stop the spread of HIV.

Based in London, Lucy spearheads European business development to maximise global support. She is responsible for expanding and liaising with the UK board of trustees, coordinating multi-country proposal development teams, designing and delivering a major giving strategy, hosting cultivation and fundraising gala events, fostering strong donor relationships, and providing technical support to teams in South Africa, Zambia and Zimbabwe. She also works with the football industry to harness the popularity of clubs and professional players to enable Grassroot Soccer to make meaningful impact.

With over a decade of experience in football for development, Lucy is keen to share her unique insights on the sector with the Women's Sport Leadership Academy. Prior to joining Grassroot Soccer, Lucy worked as a Programme Manager on FIFA’s corporate social responsibility programme, Football for Hope, in 16 Africa countries as part of the “20 Centres for 2010″ World Cup legacy campaign. She also worked for The English Football Association’s charity partner, Coaching for Hope, on a women and girls empowerment through football project in Cape Town. Her work in football for development began as a fresh-faced 19 year old, when she spent a year coaching football with the Right to Dream Academy in Ghana.

Lucy holds an MPhil in Development Studies from the University of Cape Town and a BA in International Development from the University of Leeds.