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BA (Hons) Business Management and Marketing

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Institution C58

UCAS NN15

Bishop Otter campus (Chichester)

3 years (4 years with work placement) Full Time

Entry Requirements and Fees

2020/21 UK fee: £9,250

2020/21 International fee: £13,500

For further details about fees, please see our Tuition Fee page.

Typical Offer (individual offers may vary):

Tariff points: 96 - 112

A Levels: BBC - CCC

BTEC: DMM - MMM

GCSEs: English language and mathematics at grade C or better

International Baccalaureate: 28 points

Access to HE Diploma to HE Diploma: Pass with at least 15 credits at Merit

IELTS 6.0 overall with no element lower than 5.5

Student view

Kimberley Chow
Business Management and Marketing
I have had an amazing time at the University of Chichester. Being an international student can have its challenges. But all the tutors, student support team and administration are all very helpful and are always there to attend to every need I have. I also love the small lecture size because I get more individual help from each tutor. I have gained so much from being here and couldn’t ask for anything better.

Course content

This course is accredited with the CIM Graduate Gateway. You will be exempt from L4 Marketing & Integrated Communications and L6 Strategic Marketing on the CIM Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional marketing, respectively.

The prosperity of business relies on the innovation and creativity of its employees. This programme will give you the skills and experience necessary to flourish in a challenging business environment.

Course Overview

Over the course of your degree studies, you’ll encounter a range of practice-based topics across a full range of business and management disciplines.  This will be combined with the study of challenging and vocational marketing modules which will underpin the development of your marketing expertise and professionalism.

Our methods are different to many other universities as the majority of learning takes place in group workshops, in an interactive, participative environment. Modules are designed to be active and experiential so that the skills and knowledge you develop can be implemented in realistic settings.

Find out more

Are you interested in this course and want to find more? Come along to an Open Day. This will give you the chance to meet our Business School team, ask them questions and explore the campus. 

Alternatively, we are open all year round for campus tours, so why not book on and come and visit Chichester. 

Our facilities

If you are starting your degree in September 2020, your first year will be taught in our Tech Park on the Bognor Regis campus. From September 2021, this course will be taught on the Bishop Otter campus in Chichester. This is so we can balance teaching space across both campuses and ensure our students have the best experience.

Both campuses have modern lecture theatre spaces along with seminar rooms for smaller group work and discussions. Our Learning Resource Centres are at the heart of our campuses, providing students with PC and Mac access areas, journals, books and online resources. Your subject librarian is available to help you find the right resources, guide you through assessments and order in any materials you might need.

The Support and Information Zone (SIZ) will be able to assist with many aspects of University life including:

  • General IT and library support
  • Booking laptops and computers
  • Queries relating to Academic Registry or Finance
  • Arranging appointments to see a full range of dedicated student support services such as careers, academic skills service, disability and dyslexia, and more

Both our campuses have lots of options for drinks, snacks and meal including Otters Restaurants, Costa Coffee and the SU shop.

Take a look at our campus tour page for videos and a virtual tour of all our facilities.

Where this can take you

"My degree definitely enhanced my employability and I found it relatively easy to find a marketing position after leaving the University of Chichester." Lewis Malcom, BA (Hons) Business Management and Marketing

Our graduates are employed in a variety of marketing-related roles, such as product management, digital marketing, marketing communications, sales, market research, customer service, social marketing, direct marketing and public relations.

There are also graduates who use the skills gained through their degree to start up their own business or work in an associated field where the marketing discipline is vital in their career progression such as publishing, broadcast media, travel and tourism, event management, printing and the service industries.

Postgraduate Pathways

The Business School has a diverse and exciting range of full and part time postgraduate programmes including:

*Alumni receive 15% discount on postgraduate fees

Work placements

Our Business and Management degrees have a strong vocational focus and are enhanced by our optional work placement programmes.  Work placements and internships give students the opportunity to implement skills and knowledge gained during their time on campus in a real-world setting and allows them to develop their employability skills.

What our students think...

"I feel that the work placement was an extremely valuable experience to me and would thoroughly recommend it to any student going into their third year. I think in order to do the placement you do need to be self-motivated, however the benefits are endless. The support from the University was good - it is always good to know people are there, the Placement coordinator has been a great support."

"If I hadn't done the work placement I wouldn't have had the confidence that I now have. It prepared me for the working world and I would advise anyone who has the opportunity to do one to take the opportunity. I recently accepted an offer for a job with another company but I think that one of the reasons that I got the job was because I was able to talk about my experience on placement."

Professional Placement – 1 Year Internship

All students are able to take a 'Professional Placement' during their third year which is a one year paid internship. Great significance is placed on providing a learning experience that assists with the students understanding of business practice and the context in which it takes place.  The University is committed to working closely with business and the community, offering support, opportunities and facilities to both organisations and individuals in the local community, business and public services.

10 Week Work Placement

The majority of our business and management programmes offer our students the opportunity to undertake a 10-week full-time work placement as they begin the final semester of their degree. Placements begin mid-January each year and run until the end of March.  Whilst on placement the students focus on a management project which is normally concerned with investigating management issues within the organisation.  Many placement students are offered full time jobs even before their results are published and they believe that the placement was “Extremely beneficial to finding employment opportunities straight after completion of the course”.

Placement Office

The Business School has a dedicated placement office which works with students and businesses to help them find their perfect match whilst ensuring that all placements are of the appropriate level and suitability for the students degree routes.

Students are ultimately responsible for finding their own placement, however the placement office has built up many contacts and advertises opportunities from organisations many who come back to us each year looking for new students. 

While a large proportion of students secure placements in London and the South East we have students who have travelled overseas for their placements for example, Bahrain, India, Singapore and Australia.

Types of Placement

Students find placements in all areas of business, some recent examples:

  • Accounting and Finance - Rolls Royce Motorcars, Cap Gemini
  • Business Studies – Nissan Motorcars, Gatwick Diamond Initiative
  • Business Studies & Marketing – Rolls Royce Motorcars, Bentley Motorcars, The Dreyfuss Group
  • Events Management – Shangri-la Hotel the Shard, Rugby Players Association
  • Human Resource Management – Condair, Hays Recruitment
  • Marketing – Brandwatch, Hewlett-Packard, Toyota Motorcars, TUI
  • IT Management for Business – Cap Gemini, Debenhams, Accenture, Eaton

For further details please contact the Business School Placement Office.

 

Course accreditations

Indicative modules

Year 1:

Accounting Skills

This module aims to provide students with the fundamental accounting concepts, skills and techniques to enable the collection and recording of data and transactions for the preparation of accounting statements and management accounts. It will concentrate, primarily, on requirements for the internal use of single entities.

Business Information Systems

This module is designed to introduce all management students to business information systems and how they are used to support businesses effectively. It is the first part of an information systems theme running through the course that will be undertaken by all IT Management for Business (ITMB) and Software Development for Business (SDfB) students.

Enterprise Awareness
This module aims to provide participants with a practical introduction to thinking critically about the commercial realities underpinning organisations and how structured thinking and analysis can enable the development of an ‘enterprising mindset’ that can support informed, persuasive decision-making. The interplay between decisions around an organisation’s operations, sales, marketing and finance is explored through developing an understanding of business models. A primary module focus is about understanding how value is created (in particular the revenue streams and cost structures that underpin value creation) and then being able to develop and present business proposals and solutions clearly and concisely using ‘business language’. This requires a level of financial literacy, and a key learning outcome will focus on enabling students to construct, present and interpret financial information to support decision making.

Due to the nature of the module covering different areas of the business, this means that individual participants will have different experience through their previous studies and/or work experience. This provides the opportunity for students to ‘pool’ their experiences together and develop a wider understanding of the different types of decisions business make, but also how decisions in one business area affects others.

For students to get the most out of this experience, the tutor will support students in developing individual skills gaps and abilities to work in teams. Students will also be required to take responsibility for their own continuous learning.

In today’s competitive working environment, graduates require strong employability skills, good enterprise awareness and the ability to be entrepreneurial.  This module aims to develop these competencies and improve understanding of how different functional areas interconnect when making decisions; and their impact on the business as a whole. This module aims to deepen student’s knowledge by applying an ‘entrepreneurial mind-set’ to solve a real social enterprise case study problem.  Students will normally work in small groups to develop ideas and a proposed solution to the problem.  The module will also enable students to further develop and reflect on their confidence, resilience, autonomy, negotiation/influencing, team-working, problem solving and creativity skills and understand where they can develop further.

Introductory Law for Managers

This module aims to introduce students to the subject of law relevant to the commercial world. It is not intended to make the students expert in the subject, but to provide them with sufficient understanding of it that as managers they are able to recognise its existence and effects within commercial activities that may require them to seek appropriate professional assistance.

Management and Organisations​

Students will explore ways of enhancing learning about management and themselves as managers. Management will be defined and the role of managers discussed. Students will be encouraged to develop their self-awareness in relation to their values and potential role as a manager. Group structures and processes will be introduced and the structures, functions and cultures of an organisation will be addressed. Students will explore how people are motivated, and relate this to job design factors. Power in organisations will be discussed, including theories of leadership and techniques to manage conflicts will be identified.

Marketing Principles & Practice

This introductory marketing module explores the role of marketing in the modern business environment and familiarises students with the core tools and concepts of marketing, introducing the marketing priciples of the extended services mix, buyer behaviour, segmentation and market research. The module will also explore business aspects such as contemporary society, digital innovations and disruptive business models. The content is structured around real world examples, in class discussion and marketing briefs & activities that will enable participants to understand the principles of marketing and consider these in practice whilst developing problem solving and analytical skills.

Academic and Professional Skills (APS)

The module aims to assist in managing the initial transition to a university undergraduate degree programme with a particular focus on the development of skills relevant to underpinning your academic and professional skills development.  The module encourages reflection on and planning for personal development, with an emphasis on students taking responsibility for their learning in parallel with valuing the learning to be gained from, and support that can be provided to, peers. Two key themes underpin the module: support for the development of academic skills; and focus on the development of personal, interpersonal and team working skills.

Year 2:

Consumer Buyer Behaviour​

This module will equip learners with the fundamentals of consumer behaviour. Students will critically appreciate the importance of psychology to decision making and the field of marketing. Learners will analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during their studies.

Digital Campaign Planning

Marketing using digital media and mobile technologies, alongside traditional communication channels, is now an integral component of organisations’ marketing strategies. The main focus of this module is to provide learners with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. Students will be introduced to current and relevant examples of marketing initiatives using digital media and they will be encouraged to create their own Marketing campaign, using both offline and online media. Students will critically appreciate contemporary issues and developments in the marketing industry in relation to digital tools, models and concepts.

Finance for Managers

The aim of this module is to provide an introduction to, and the development of, several key financial concepts and tools necessary to the understanding and evaluation of business performance from a primarily financial perspective.

The module assumes minimal prior accounting knowledge and aims to provide a practical understanding and conceptual awareness to students who typically will not be intending to follow an Accounting and Finance degree pathway.

Human Resource Management

This module builds upon the Level 4 module, Management and Organisations, and aims to provide and develop students understanding of key issues concerning human resource management (HRM). It outlines the theory and practice of HRM and reviews the skills that are needed to manage people within various types of work organisations. The workshop learning activities and literature provide a structure through which to locate HRM within both the context of organising and the field of contemporary management from a national and international perspective.

Research Skills

The aim of this module is to introduce students to the field of business and management research with the express aim of preparing them for their final year management project, or equivalent personal study. The module will take the students on a structured and applied journey, looking at the rationale and contextualisation for use of qualitative and quantitative research methodologies. The first part of the module will focus on the philosophical underpinnings and basic elements of research design and how they shape and inform the research process. Within this part of the module, students will be introduced to qualitative methodologies. The second part of the module will introduce students to the use of computer-based statistical techniques for the analysis and presentation of quantitative data using SPSS. Whilst students will engage with the philosophical issues of research, emphasis will also be placed on developing a well-constructed research approach, which maximises the benefits of a ‘mixed methods’ approach, capitalising on the advantages of both qualitative and quantitative methodologies. Students will work collaboratively on a small scale research project.

Professional Graduate 

This module is designed to support students in developing a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. A practically led module that will support students in advancing strategies that enable them to articulate and market effectively the skills, knowledge and experience that they have developed both within and outside of University.

The module is of particular value to students seeking to undertake a placement as part of their programme of study although it is relevant to all students as a means of enabling them to reflect on, and subsequently develop further, their employability skills.

Year 3:

EITHER;

Agency Life

Agency experience is often cited in job adverts for the Marketing Communications industry, especially in the emergent areas of Digital Marketing. The need to work to tight deadlines, work with clients, unpick a brief, create creative solutions and complete the task(s) are also integral components of many in-house Marketing roles. The main focus of this module, therefore, is to provide learners with a critical appreciation of what working within an agency environment is about, with its focus on client pitches, staying on budget, working under intense pressure and exceeding expectations. For students seeking employment client side, it is imperative to understand how agencies work.

One from the following;

  • ​Strategic Human Resource Management

Teaching and Learning Methods

A series of workshops will provide the environment in which practical and conceptual frameworks will be considered. These sessions are designed to be participative and will use a range of learning methods, including: Case studies Directed reading/research with subsequent presentations or feedback Self-reflection and research Visits to and speakers from external organisations Workshop exercises and mini-discussion groups Simulations and activities to reflect typical scenarios where students analyse, problem solve and generate a solution with full justification.

  • Corporate Finance

This module aims to give students an insight into the practical implications of key areas of corporate finance. The module will commence with an overview of the core concepts of corporate finance and progress to focusing on specific areas related to e.g. corporate valuation and merger and acquisition activity. More complex aspects of finance theory will also be introduced including Portfolio Theory, the Capital Asset Pricing Model and Capital Structure Theory. A key aim of the module is to encourage students to examine “corporate finance in action” essentially linking theory and practice. With the nature of the module students work is likely to be influenced by current developments and occurrences in the corporate world.

  • Global Branding

This module will equip learners with problem solving and decision-making skills for an understanding of global marketing. It will enable learners to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. Students will appraise global marketing opportunities and threats in order to make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module will assume a practical and analytical marketing perspective.

10 Week Work Placement
This is a double weighted module aims to provide an opportunity for students to gain valuable experience of working in an organisation for 10 weeks in Semester 2 of their final year. Students will typically be conducting their Management/Consultancy Project in parallel with this module whilst on work placement. The primary aim of the module is to enable students, within the context of their working environment, to focus on areas of personal development with a view to enhancing their employability skills.

OR Two from the following:

  • Business Ethics and Social Responsibility

To raise awareness of ethical considerations relevant to many business practices and issues, and of corporate social responsibility. To introduce students to the concepts, theories and techniques used in addressing such ethical considerations. To develop students’ skills in critical analysis and argument, in particular ethical reasoning. To have students discuss critically current business and government policies relating to corporate social responsibility. To have students reflect on their own moral values, their attitudes and behaviour.

  • Contemporary Issues in Global Business

This module introduces you to a range of current global issues that businesses need to be aware of to successfully compete and grow in an increasingly competitive international business environment.  The module focuses on specific business issues that will broaden your understanding of the challenges and opportunities that organisations face when working with overseas clients, operating global supply chains and working with people of different nationalities and cultures.  The module aims to enhance your existing business knowledge and build on it further by exploring a range of global issues you may not have had the opportunity to fully evaluate until now.  There are many global business and economic issues that businesses face in today’s rapidly changing political and economic environment, with some of the main ones explored in-class and through guided learning.

  • Small Business Enterprise

The module aims to focus on the environmental factors that are directly relevant to a small business context, and to allow students to develop a critical understanding of the entrepreneurial process. The module has a very practical emphasis that draws upon students’ earlier business related studies or discipline specific self-employment options. Whilst relevant to business studies students in general, it is designed to be of particular use to those students that desire studying business as either a joint or minor element in combination with another degree programme.

  • Strategic Marketing Management

The module looks at the role of marketing in strategy formulation and how marketing contributes to organisational success. It will provide students with a detailed knowledge of theoretical and practical perspectives of marketing strategy in order to develop an appropriate strategic marketing plan. Students will use market and other information to make informed decisions and also develop their ability to think critically about marketing scenarios.

OR;

Management Project
The module has a crucial role within the programme of study in that it provides the opportunity for students to research an area of particular interest within an appropriate business, public sector or third sector context. The module is designed to make a major contribution to the professional and intellectual development of students. Many students will choose to undertake a project for a client organisation and will be working within that organisation for a ten week period over the course of their final semester.

 

International English Studies

Include International English Studies: 

International English Studies

Teaching and assessment

Our approach to supporting your learning, and how your learning is assessed, is designed to enable you to become a confident and enterprising graduate.  It is focused on seeking to support your ambitions, in parallel with ensuring that the needs of employers are met.  With this in mind, key features of our approach to learning and assessment include the following:

  • In place of the more traditional large group lecture method to teaching undergraduate students adopted by most University Business Schools, our approach involves tutors working with relatively small numbers of students at a time.  As well as providing an excellent environment for supporting you in the development of your subject expertise, it also helps you to develop a wide range of soft skills, such as teamwork, communication and time management.  These attributes are highly valued by graduate employers. 
  • Opportunities to work with organisations on current commercial/business problems and projects.  These experiences are used to provide the basis for assessments that enable you to apply your learning within authentic commercial situations.

Additional Costs

Include Additional Costs: 

Additional Costs

Contact Us

If you have any questions about this course, please contact us, we will be happy to help.