BA (Hons) Sport Management

Questioning Sport, Exercise and Health

You will be introduced to study skills for higher education  and discover the philosophical underpinnings of research in the sport and health sciences. You will also be introduced to qualitative research methods.

Introduction to Sport and Society

This is a sociological module that will introduce you to some of the key classical sociology concepts that demonstrate how sport is shaped by social forces. Through a social and cultural analysis of selected themes and issues in sport, the module will also provide you with an awareness of key social identities and how these affect our participation in sport.

Introduction to Management Principles and Customer Care

You will explore definitions of customer care and quality in the service industries and specifically within organisations working in sport and physical activity. Management principles and skills will be outlined and how to apply them to the workplace.

Introduction to Sport, Health and Physical Activity

An introduction to the key debates and issues related definitions, concepts and components of health and physical fitness in the UK. It aims to provide an understanding of how lifestyle factors, social and environmental structures influence decisions to engage in sport and physical activity.

The Enquiring Practitioner

While learning the technical components involved in the teaching and coaching of specific skills, you will also be introduced to fundamental biomechanical principles which impact performance.

The module will apply research and enquiry to real-life lived experiences that are associated with your potential future career paths.

Introduction to Mega Sport Events

This module aims to introduce you to a variety of social issues in sport through case studies of mega sport events, as well as developing an understanding of sport in a sociological context through an investigation of the politics, commercialism, funding, and management of mega sport events.

Introduction to Sport Business and Management

The module will provide the background to current business and management practice in the sport and physical activity industry. It includes the emergence of sport and leisure management as a profession. You will then be able to see how the industry manifests itself through various case studies and study visits then integrate these into your own business plan.

Introduction to Sport Policy and Development

The module aims to cover the fundamental political ideologies that inform the foundations, objectives, and development processes for sport policy. You will engage with the most significant policies and strategies to have shaped sport development in the UK before applying this knowledge to localised or organisational sport policies.

The Enquiring Practitioner 2

This module seeks to develop your knowledge and understanding from the Enquiring Practitioner 1 and help prepare you for your final year dissertation. You will conceive of, plan and execute small-scale research.

The aim of this “dress rehearsal” is to develop your appreciation of the project management aspect of the research process.

Project Management

This module aims to equip you with the tools and skills necessary to manage sports projects effectively and to demonstrate the importance of following a prescribed project management methodology. You will explore the concepts of project management in a practical way including effective scoping, planning, resource allocation, risk and issue management, project monitoring, reporting and review.

Marketing and Sales in Sport

This module seeks to give you a knowledge and understanding of the marketing and sales process and specifically how to apply it to the sport and physical activity industry. This will be achieved through the study of key marketing principals, functions and other related topics including the importance of sales, branding and social media marketing.

Critical Issues in Sport Business and Commercialisation

This module allows you to examine the opportunities and constraints for sport as it develops according to business and commercial principles in the UK and globally. Concepts and terms from sport business and sport management are viewed through social science perspectives to challenge issues of control, exploitation and dominance.

Critical Issues in Sport Development, Management and Physical Activity

This module introduces you to the key debates and issues related to sport, health and physical activity in the UK. You will explore key definitions, concepts and components of health and physical fitness and their relationship to sport, physical activity and sedentary behaviour.

Planning for Work Placement

This module prepares you for a 210-hour (six week equivalent) Work Placement. It is designed to bridge the gap between academic study and vocational experience through taking a reflective approach to your learning experiences in relation to your proposed learning objectives. You will gain invaluable insight and experience into the work place, through your placement.

Sport Finance

This module aims to provide you with knowledge of the financial and economic environments in which sports organisations operate across the different sectors of the sport industry. It will develop key skills of financial good practice, the planning and management of budgets, and their impact on decision making.

Critical Issues in Health Promotion, Lifestyle and Exercise

The module aims to provide you with a critical appreciation of the principles, theory and practice of health promotion in the UK. This will involve the application of the knowledge of sport, health and physical activity in the context of the wider social, cultural and environmental issues facing agents of health promotion.

Dissertation Project

The research project provides an opportunity to apply appropriate knowledge, concepts, and techniques to an in-depth study of a particular question or problem relating to sport,  exercise or healthcare.

This module aims to foster a greater understanding of the processes to undertake a small-scale research project and marks the culmination of the student’s learning experience over their undergraduate programme of study

Entrepreneurial (Business Setup)

This modules focuses on the environmental factors that are directly relevant to a small business context, to allow you to develop a critical understanding of the entrepreneurial process. You will concentrate upon the planning that needs to be undertaken prior to the start-up of a small business.

Delivering Your Career Progression

This module enables you to reflect on your work placement experience. It allows you through your reflections to formulate ideas of your professional strengths and weaknesses and potential career progression. It encourages you to plan for the transition from university to work or other related goals.

Managing People in Sport Business

The module will investigate why people are critically important in the leisure industry. This includes all aspects of human resources from how management set the tone of an organisation’s culture to how an organisation’s objectives are achieved. It will explain how the staff are important in achieving this vision by ensuring that the right staff are employed and then effectively developed and motivated.

Strategic Planning for Sport

The module is divided into key overarching themes: the philosophy of strategy; the process of strategy; the drivers of strategy and whether the crucial determinants of a strategy are the organisation of the environment. the module concludes with a discussion on the interrelationship between strategies and effective planning, theory and practice, and what this means for those that manage sport organisations.

Group Dynamics in Sport

This module aims to examine and evaluate current knowledge of sport group productivity and functioning and evaluates current practice in developing and increasing the effectiveness of group functioning. It is important to have an understanding of group dynamics due to the potential impact that groups can have on an individual’s performance, life satisfaction and psychological well-being.

Delivering and Consuming Fitness and Lifestyle

You will explore the ways in which physical activity, health and fitness are consumed in contemporary society. The module examines the fitness industry and the associated commercialisation of fitness products and services and plots social media’s role in portraying notions of the ‘ideal’ body for men and women and the implications this has for children.