Student with hand raised

BA (Hons) Sport Management

Explore the principal aspects of business management within sport

NC26
3 years full-time
Bishop Otter Campus

Top 30

UK University

1. Guardian University Guide 2022

14th

for teaching quality

2. Times and Sunday Times Good University Guide 2021

25th

for student satisfaction

3. National Student Survey 2021

Overview

Understand the core concepts of business and management in the context of sport

Develop your knowledge and the understanding of some of the principal aspects of business and management in sport with this three-year degree, endored by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

Choose your pathway

You will consider the importance of sport for the welfare of individuals and groups in society and how, as a manager, you can respond effectively to their needs.

The two distinct pathways that are offered on this course allow you to focus on your own interests, both in terms of your studies, but also in terms of your career progression after graduation.

In your first year you will follow a programme of study that introduces you to all aspects of sport management from customer care through to understanding mega sport.

In the second year of the course you are able to choose a pathway in Business or Physical Activity through to a named degree:

  • BA (Hons) Sport Management (Business)
  • BA (Hons) Sport Management (Physical Activity)

Professional body endorsement

We are endorsed by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

As part of the endorsement process, the panel stated they liked the blend of academic and real-world opportunities that you will have access to whilst studying with us.

You are eligible to become ‘student affiliate members’ of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) for free during your time of study at the University.

CIMSPA Endorsed Professional Standards Logo
CIMSPA logo
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The Course

Gain a strong foundation of knowledge before you pursue your specialism

Our BA (Hons) Sport Management course structure ensures that you study core modules in your first year that introduce you to the fundamentals of sport management.

You will then have the opportunity to specialise in your chosen pathway of either Business or Physical Activity in your second and third years.

Business pathway

The BA (Hons) Sport Management (Business) pathway will give you the necessary skills to become on the next generation of business leaders in sport.

The degree will develop you to work in a range of roles across the broad spectrum within the leisure industry.

You will become knowledgeable about the importance of sport in society and how, as a manager; you can respond to its needs, while ensuring sound business principles are followed.

Physical Activity pathway

The BA (Hons) Sport Management (Physical Activity) pathway will prepare you to meet the challenges of managing and developing sport and physical activity within a rapidly developing sector, both nationally and globally.

You will understand the benefits that sport and physical activity can bring to people and society and the impact of physical, social, cultural, and economic factors in determining participation and management.

This list is indicative and subject to change.

Select a year

Questioning Sport, Exercise and Health

You will be introduced to study skills for higher education  and discover the philosophical underpinnings of research in the sport and health sciences. You will also be introduced to qualitative research methods.

Introduction to Sport and Society

This is a sociological module that will introduce you to some of the key classical sociology concepts that demonstrate how sport is shaped by social forces. Through a social and cultural analysis of selected themes and issues in sport, the module will also provide you with an awareness of key social identities and how these affect our participation in sport.

Introduction to Management Principles and Customer Care

You will explore definitions of customer care and quality in the service industries and specifically within organisations working in sport and physical activity. Management principles and skills will be outlined and how to apply them to the workplace.

Introduction to Sport, Health and Physical Activity

An introduction to the key debates and issues related definitions, concepts and components of health and physical fitness in the UK. It aims to provide an understanding of how lifestyle factors, social and environmental structures influence decisions to engage in sport and physical activity.

The Enquiring Practitioner

While learning the technical components involved in the teaching and coaching of specific skills, you will also be introduced to fundamental biomechanical principles which impact performance. The module will apply research and enquiry to real-life lived experiences that are associated with your potential future career paths.

Introduction to Sport Policy and Development

The module aims to cover the fundamental political ideologies that inform the foundations, objectives, and development processes for sport policy. You will engage with the most significant policies and strategies to have shaped sport development in the UK before applying this knowledge to localised or organisational sport policies.

Introduction to Mega Sport Events

This module aims to introduce you to a variety of social issues in sport through case studies of mega sport events, as well as developing an understanding of sport in a sociological context through an investigation of the politics, commercialism, funding, and management of mega sport events.

Introduction to Sport Business and Management

The module will provide the background to current business and management practice in the sport and physical activity industry. It includes the emergence of sport and leisure management as a profession. You will then be able to see how the industry manifests itself through various case studies and study visits then integrate these into your own business plan.

Marketing and Sales in Sport

This module will allow you to gain the knowledge and understanding of the marketing and sales process and specifically how to apply them. This will be achieved through the study of key marketing principals, functions and other related topics including the importance of sales, branding and social media marketing.

Sport Finance

This module aims to provide you with knowledge of the financial and economic environments in which sports organisations operate across the different sectors of the sport industry. It will develop key skills of financial good practice, the planning and management of budgets, and their impact on decision making.

Digital Campaign Planning

The main focus is to provide you with a critical appreciation of Digital Marketing, through the integration of emergent media and mobile technologies, with offline communications. You will be introduced to current and relevant examples of marketing initiatives using digital media and be encouraged to create your own marketing campaigns.

Critical Issues in Sport Business and Commercialisation

This module allows you to examine the opportunities and constraints for sport as it develops according to business and commercial principles in the UK and globally. Concepts and terms from sport business and sport management are viewed through social science perspectives to challenge issues of control, exploitation and dominance.

Consumer Buyer Behaviour

This module will equip learners with the fundamentals of consumer behaviour. You will critically appreciate the importance of psychology to decision making and the field of marketing, as well as analyse and evaluate individual aspects of consumer behaviour and social and group aspects of consumer behaviour during your studies.

Critical issues in Sport Development, Management and Physical Activity

This module introduces you to the key debates and issues related to sport, health and physical activity in the UK. You will explore key definitions, concepts and components of health and physical fitness and their relationship to sport, physical activity and sedentary behaviour.

MediaSport 2.0 and Beyond

This module examines the significance of the internet and new media technologies in sports media. Key issues concerning production, consumption, identity, political economy, co-optation, participatory culture, user-generated content, convergence, commerce, social media and gaming will be examined in relation to relevant networks, practices and relationships that shape the twenty-first century sports media landscape. 

The Enquiring Practitioner 2

This module seeks to develop your knowledge and understanding from The Enquiring Practitioner 1 and help prepare you for your final year dissertation. You will conceive of, plan and execute small-scale research. The aim of this "dress rehearsal" is to develop your appreciation of the project management aspect of the research process.

Project Management (Sport)

This module is an introduction to the essential tools and methodologies for managing an effective sports project. The methodology used will be PRINCE2 to develop your own sports project. The content will include: Introduction to Project Management, Planning a Project, and Managing Successful Projects.

Planning for Work Placement

This module prepares you for a 210-hour (six week equivalent) Work Placement. It is designed to bridge the gap between academic study and vocational experience through taking a reflective approach to your learning experiences in relation to your proposed learning objectives. You will gain invaluable insight and experience into the work place, through your placement.

Critical Issues in Health Promotion Lifestyle and Exercise

The module aims to provide you with a critical appreciation of the principles, theory and practice of health promotion in the UK. This will involve the application of the knowledge of sport, health and physical activity in the context of the wider social, cultural and environmental issues facing agents of health promotion.

Critical Issues in Sport Business and Commercialisation

This module allows you to examine the opportunities and constraints for sport as it develops according to business and commercial principles in the UK and globally. Concepts and terms from sport business and sport management are viewed through social science perspectives to challenge issues of control, exploitation and dominance.

Critical issues in Sport Development, Management and Physical Activity

This module introduces you to the key debates and issues related to sport, health and physical activity in the UK. You will explore key definitions, concepts and components of health and physical fitness and their relationship to sport, physical activity and sedentary behaviour.

Critical Issues in Sport and Society

This module seeks to provide you with an understanding of more advanced social theories and their application to the study of issues in sport and society. It will explore how the use of such theories can provide a more critical and insightful understanding of sporting issues and phenomena.

Sport Finance

This module aims to provide you with knowledge of the financial and economic environments in which sports organisations operate across the different sectors of the sport industry. It will develop key skills of financial good practice, the planning and management of budgets, and their impact on decision making.

Children and Youth Sport

This module aims to give you an overview of a number of issues related to coaching children in sport and/or providing sports opportunities for them. The module examines the development of the young performer from a multidisciplinary perspective and aims to provide you with the opportunity to demonstrate your knowledge through appropriate assignments.

MediaSport 2.0 and Beyond

This module examines the significance of the internet and new media technologies in sports media. Key issues concerning production, consumption, identity, political economy, co-optation, participatory culture, user-generated content, convergence, commerce, social media and gaming will be examined in relation to relevant networks, practices and relationships that shape the twenty-first century sports media landscape. 

Psychology of Physical Activity and Health

This module will seek to provide you with a comprehensive understanding of the psychological theories applied to the contexts of physical activity and health and to evaluate the positive and negative psychological effects of participation in activities.

The Enquiring Practitioner 2

This module seeks to develop your knowledge and understanding from The Enquiring Practitioner 1 and help prepare you for your final year dissertation. You will conceive of, plan and execute small-scale research. The aim of this "dress rehearsal" is to develop your appreciation of the project management aspect of the research process.

Project Management (Sport)

This module is an introduction to the essential tools and methodologies for managing an effective sports project. The methodology used will be PRINCE2 to develop your own sports project. The content will include: Introduction to Project Management, Planning a Project, and Managing Successful Projects.

Planning for Work Placement

This module prepares you for a 210-hour (six week equivalent) Work Placement. It is designed to bridge the gap between academic study and vocational experience through taking a reflective approach to your learning experiences in relation to your proposed learning objectives. You will gain invaluable insight and experience into the work place, through your placement.

Dissertation

You are encouraged to identify a research question appropriate to your degree pathway that is of interest and relevance to your studies. An appropriate approach to addressing the question is then determined through discussion with tutors who have relevant theoretical and practical expertise in your chosen area.

Entrepreneurial (Business Set-Up)

The module adopts a very practical focus. It concentrates upon the planning that needs to be undertaken prior to the start-up of a small business. From your perspective, the primary output of the module is to produce a persuasive business proposal. The main intention of the module is to allow you to draw on the toolkit of understanding that you have developed within your studies to date.

Group Dynamics

This module aims to examine and evaluate current knowledge of sport group productivity and functioning and evaluates current practice in developing and increasing the effectiveness of group functioning. It is important to understand group dynamics due to the potential impact that groups can have on an individual’s performance, life satisfaction and psychological well-being.

Delivering and Consuming Fitness and Lifestyle

You will explore the ways in which physical activity, health and fitness are consumed in contemporary society. The module examines the fitness industry and the associated commercialisation of fitness products and services and plots social media’s role in portraying notions of the ‘ideal’ body for men and women and the implications this has for children.

Delivering Sport and Physical Activity in the Community

This module examines the importance of staging community sport events or projects in the context of modern sports development. It will give you the opportunity to understand, in part through practical engagement, the complexity of staging community sport events and the management and administrative processes associated with them.

Managing People In Sport Business

The module will investigate why people are critically important in the leisure industry. This includes all aspects of human resources from how management set the tone of an organisation’s culture to how an organisation’s objectives are achieved. It will explain how the staff are important in achieving this vision by ensuring that the right staff are employed and then effectively developed and motivated.

Delivering your Career Progression

This module enables you to reflect on your work placement experience. It allows you through your reflections to formulate ideas of your professional strengths and weaknesses and potential career progression. It encourages you to plan for the transition from university to work or other related goals.

Strategic Planning For Sport

The module is divided into key overarching themes: the philosophy of strategy; the process of strategy; the drivers of strategy and whether the crucial determinants of a strategy are the organisation of the environment. The module concludes with a discussion on the interrelationship between strategies and effective planning, theory and practice, and what this means for those that manage sport organisations.

Dissertation

You are encouraged to identify a research question appropriate to your degree pathway that is of interest and relevance to your studies. An appropriate approach to addressing the question is then determined through discussion with tutors who have relevant theoretical and practical expertise in your chosen area.

Delivering Sport Development Globally

This module critically examines the distinction in sport development – the development of sport and sport for development – as seen in contexts around the world. It explores issues that are particular to areas of the world and critiques the extent to which sport is contributing to and overcoming such issues. You will critically analyse various sport development agendas to inform your efforts to formulate your own sport development project in a country that is not the UK.

Delivering and Consuming Fitness and Lifestyle

You will explore the ways in which physical activity, health and fitness are consumed in contemporary society. The module examines the fitness industry and the associated commercialisation of fitness products and services and plots social media’s role in portraying notions of the ‘ideal’ body for men and women and the implications this has for children.

Delivering Sport and Physical Activity in the Community

This module examines the importance of staging community sport events or projects in the context of modern sports development. It will give you the opportunity to understand, in part through practical engagement, the complexity of staging community sport events and the management and administrative processes associated with them.

Advanced Coaching Psychology

This module aims to introduce you to psychological theories and concepts that are relevant to effective coaching of groups. The module will also explore key issues in: the coach-athlete relationship; group dynamics and leadership; self-belief and mental toughness; motivation; and, athlete-environment interaction. 

Exercise And Physical Activity Interventions

This module applies health behaviour change theory and research to the promotion of physical activity in specialised populations, such as those with chronic health conditions or physical disabilities. It looks at different types of interventions, such as those targeting individuals, groups, and national campaigns.

Delivering your Career Progression

This module enables you to reflect on your work placement experience. It allows you through your reflections to formulate ideas of your professional strengths and weaknesses and potential career progression. It encourages you to plan for the transition from university to work or other related goals.

Managing People In Sport Business

The module will investigate why people are critically important in the leisure industry. This includes all aspects of human resources from how management set the tone of an organisation’s culture to how an organisation’s objectives are achieved. It will explain how the staff are important in achieving this vision by ensuring that the right staff are employed and then effectively developed and motivated.

Entrepreneurial (Business Set-Up)

The module adopts a very practical focus. It concentrates upon the planning that needs to be undertaken prior to the start-up of a small business. From your perspective, the primary output of the module is to produce a persuasive business proposal. The main intention of the module is to allow you to draw on the toolkit of understanding that you have developed within your studies to date.

Strategic Planning For Sport

The module is divided into key overarching themes: the philosophy of strategy; the process of strategy; the drivers of strategy and whether the crucial determinants of a strategy are the organisation of the environment. The module concludes with a discussion on the interrelationship between strategies and effective planning, theory and practice, and what this means for those that manage sport organisations.

Experience

Discover world-class sporting facilities to support your learning

Teaching and Assessment

Innovative teaching methods that focus on practice

Teaching

Our team of principal lecturers ensure innovation, enthusiasm and expertise are combined to deliver the excellent standards that give our institution its high reputation.

When you come to Chichester, you will join a community of students and lecturers working in partnership to ensure that your learning experience reflects best practice and embraces the opportunities presented by new, interactive technologies.

The modules on this course have been designed to prepare you to work in the sector.

You will learn to write for a real-life organisation (e.g. a club or business), as well as to work closely with schools, residential care homes, district county councils, sport and health and fitness clubs.

In final year, Sport Management (Business) students are encouraged to undertake a ‘real life’ research project for an organisation in the Sport and Physical Activity sector (e.g. competitor analysis for a business), rather than write a traditional dissertation.

Many sessions will require you to have completed some preparatory work and you will also be given structured follow-up work after a session to further progress your learning, often reading or an individual/group task.

As you progress through your degree you will be expected to take more and more ownership over your learning and development, directing your study into areas of most interest to you.

Assessment

At Chichester, we are creative in the way we assess your progress. Assignments can be essays, reports, presentations, business pitches, and poster presentations.

For the Physical Activity pathway, there is a digital essay, video blogs, and reflective pieces.

Our course includes a mix of assessments, so that you may develop a wide range of transferable skills. Modules are assessed at every stage of the course, offering cumulative assessment of your progress.

You can monitor your own progress, allowing you the opportunity to discuss and plan your development with your lecturers throughout the course. Where appropriate special arrangements can be made for students with an identified need.

Placement Opportunities

Utilise our extensive professional networks to support your learning

All Sport Management students will undertake a work placement module of 210 hours (approximately six weeks).

This typically takes place in a sport/leisure organisation, a school or college, a sports management company or a sport/community development organisation.

We are flexible in encouraging you to approach any leisure or business-related organisation that is relevant to your needs and career aspirations.

Through your work placement, you will develop skills that allow you to apply theory and knowledge in an operational sport or business setting. Work placements opportunities will provide you with a strong vocational focus.

Our Sport courses have a dedicated placement coordinator who is available to assist students and has a network of contacts in local clubs and schools.

Our students are from all over the UK, with the majority from the South and South East of England, with a few students from overseas. Many students find work placements in their home towns, as well as local opportunities in Sussex.

You will need to ensure you have all the necessary documentation in place before you start your placement. Some courses will insist that you complete a DBS check on entry to the course and others will require you to complete a check once you have started. Please check that you have completed all necessary documentation before commencing your placement.

Careers

Acquire the skills and knowledge required to gain employment within sports industry

Our BA (Hons) Sport Management graduates continue onto a variety of career paths, both within and outside of the world of sport.

We have graduates that have progressed into working in PR in Monaco for an ex-F1 World Champion, working for a national cricket association, working with National Governing Bodies, and working at district and council level in sport management.

Career progression options include:

  • Sports facility management
  • Sales and marketing
  • Sports coaching
  • Business management
  • Teaching
  • Sport development
  • Sports management
Rebecca

Rebecca

BA (Hons) Sport Management graduate
"The Sport Management degree has allowed me to gain a huge range of opportunities in regards to work placements, networking, and interesting subjects. I feel that I have gained valuable skills during the degree that will benefit me throughout my life. It has enabled me to gain stronger opinions and beliefs by opening my mind to a wide range of theories and subjects. I would have never experienced any of these without coming to university."

Further study

You can also progress to other postgraduate level study to continue the development of your knowledge and skills and increase your employability.

Alumni receive a 15% discount on postgraduate courses at Chichester.

Course Costs

Course fees 2022/23

UK fee
£9,250
International fee
£14,500

For further details about fees, please see our Tuition Fees page.

For further details about international scholarships, please see our Scholarships page.

Entry Requirements

UCAS
96-112
tariff points.
A Levels
BBC - CCC
BTEC
DMM - MMM
GCSEs
C/4
or better in both English Language and Maths.
IELTS
6.0 overall
with no element lower than 5.5

FAQs

Frequently asked questions

How do I apply?

Click the ‘Apply now’ button to go to relevant UCAS page.

What are UCAS tariff points?

Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.

How do I know what my UCAS tariff points are?

Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.

When does this course start?

This course starts in September 2022.

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