You will work on building your skill sets in particular specialisms be that reporting, producing, camera operations, directing, editing, presenting, marketing or working with social media for instance.

Year One

Introduction to Sports Media

This module aims to support students in their transition into higher education. It examines sport in various mediated forms to consider the complex relationships between sport, media and society. Sports journalism, televised sport, sport and radio, sport in film, advertising, marketing, branding and sport, sport magazines, sport in other literature and sport and the digital landscape will be explored to develop students’ understanding of the concepts, issues, critical perspectives and methodologies that constitute our approach to learning, studying and teaching sports media in the programme.

Introduction to Sport and Society

This module is a sociological module that will introduce students to some of the key classical social concepts and that will develop an understanding of the relationship between sport and modern societies and are regarded as the founding sociological theories. The application of theories and concepts will be explored through focusing on the culture and ideology of modern sport and its development from pre-industrial disorganized popular pastimes. In particular, it examines how our sporting behaviour is shaped and constrained by wider social and cultural forces that act upon us.

Practice Toolkit

This module is designed to provide a foundation ‘toolkit’ of practical skills to aid understanding of current creative media industries. Students will be introduced to a range of technical and procedural skills including audio, video, photography, web and digital design. These skills will develop their understanding of the processes involved in the manufacture and delivery of audio-visual presentations within the creative industries. It aims to develop transferable skills in information technology.

Digital Film Operations

This module serves as foundation training for developing a range of professional technical and procedural skills in video production. As such it draws from a broad range of production practice and aims to introduce and develop processes involved in the manufacture of conventional audio-visual productions. It aims to develop transferable skills in team work and planning (time management).

Sport and Television

This module explores various relationships between sport and television. It draws on a range of critical approaches within television studies (and beyond) to examine sports broadcasting, television culture and the global media sport network.

Introduction to Understanding Mega Sport

This module will introduce students to the organisation of mega sport events, and will critically examine this in the context of some of the political scandals which have surrounded some of these events. Subsequent analysis will consider the role of the media and commercial industries, the environmental impact and legacy of mega sport events. The module will give particular attention to the modern Olympic Games.

Sports Journalism and News Culture

This module considers developments in sports journalism. It examines the significance of sport for newspapers; addresses news values; explores news production and consumption; and reflects on sports reporting in new mediascapes. The module tackles the way sports narratives are organised, structured and shared and aims to enable students to both analyse and construct sports stories.

Filming Performance

This module examines various methodologies relating to single camera programming, giving students experience of pre-production, studio/location operation and post-production techniques relating to performance.

Year Two

Sport and Film

(Module information to come)

Sports Policy and Commercialisation

The module is divided into a number of discreet learning blocks of between 5-8 weeks each. The first learning block examines the policy process for sport in terms of the underlying theories and concepts. The second block introduces students to the basic economic principles that provide a foundation to the commercial development of sport. The third block examines a number of case studies from the UK perspective that draws together the relationship between policy and commercial activities in sport. The Fourth block examines global policy issues and the actions of trans-national sports corporations and critically assesses how policy can be determined across nations.

OR

Social Histories of Sport

(Module information to come)

Sports Media Production One: Indoor Sport

(Module information to come)

Factual Interview

This module aims to explore the importance of the recorded interview in film and TV research and practice. Students will engage with a range of recorded interview techniques and styles as employed by researchers, documentarians and journalists. As such, the focus of the module is on ‘factual’ stories and those who can reveal them. Students will also examine the role ethics play in the development and presentation of filmed interviews.

You will choose ONE module from Sport Policy and Commercialisation OR Social Histories of Sport

New Media and Sport

(Module information to come)

Marketing and Sport

The module will explore the nature of the demand for sport and how marketing is used to satisfy this need and how it is a key function for leisure organisations operating across all sectors of provision. The components of the marketing process will be explored and specifically applied to the context of the sport and leisure industry.

OR

Critical Insights into Contemporary Sport

This module will examine the origins, key researchers, characteristics and contribution to the study of sport and physical activity from the perspectives of established theories that examine sporting phenomena. These will include: Marxism; Figurational ('Process') Sociology; the work of Pierre Bourdieu; Neo-Marxism/Cultural Studies; Feminism and Post-Modernism. We will explore how these theories have been utilised in the study of sport and which areas of research they have been most associated with. We will also seek to highlight the limitations of each of these social theories and recent advances in social theory.

Sports Media Production Two: Outdoor Sport

This module builds on knowledge gained in Sports Media Production One to develop students’ skill sets in sports media production and sportscasting. It aims to nurture specific competencies that can be developed running the sport television show at Level 6.

Multi-Camera Live Events

This module aims to expand upon the work produced in Film in Performance by exploring the use of multi-camera recording techniques and the management of various events. It aims to provide students with a range of technical experiences and knowledge of events practice, while developing transferable skills in creating material to a client’s requirements.

You will choose ONE module from Marketing and Sales in Sport OR Sport and Critical Issues in Sport and Society

Year Three

Independent Project

This module enables students to plan and execute an individual project over two semesters. It allows students to build on knowledge developed at Levels 4 and 5 and gives students the opportunity to work on a research project independently to pursue specialist interests and enhance their knowledge of media-sport relations.

Public Relations and Sponsorship

(Module information to come)

Sports Broadcasting: Production

This is a practice-based module that builds on students’ Level 4 and 5 production experiences to develop advanced industry-standard skills in television production and project management.

Sports Broadcasting Post-Production

This is a practice-based module that builds on students’ Level 4 and 5 post-production experiences to develop advanced industry-standard skills in editing, sound design and the addition of music, graphics and other visual insertions.

Commissioned Project: External Client

This module provides students with opportunities to gain experience of working in client-led sports media production. It also equips students with a range of necessary skills regarding self-promotion, networking, career portfolio management and ways to showcase talent appropriately.

You will choose ONE module from Developing Sport and Physical Activity in the Community OR, Global Marketing

Independent Project

This module enables students to plan and execute an individual project over two semesters. It allows students to build on knowledge developed at Levels 4 and 5 and gives students the opportunity to work on a research project independently to pursue specialist interests and enhance their knowledge of media-sport relations.

Community Engagement with Sport

The module explores the nature of planning, managing and delivering a community sport event or project in the context of modern sport development. The module includes analyses traditional sport development events and the rationale behind them. Connections between national government policies, local agenda and national governing body targets are also explored. The role of the coach is also discussed and critiqued in the context of planning and delivering a community sport event or project. Further connections between sport, charity and politics will also be made to demonstrate the role which sport can play in community engagement.

OR

Sports Subcultures

This module will examine the form and content and structure of various forms of sporting subcultures. In considering the diversity of ways that sport relates to the study of subcultures, the module will analyse the relationship between subcultures and the wider society in terms of the social and cultural context. The module will draw upon a wide variety of theoretical and conceptual tools taken from the disciplines of sociology and cultural studies, and examine these in regard to their strength and weakness for explaining the development, structure and content of particular sporting subcultures.

OR

Global Marketing

The syllabus will cover the impact of digital technologies on the global marketing environment and critically examine the cultural, ethical, technological and business considerations to be taken when entering and trading in a global market.

Lectures, workshops and activities will address a number of contemporary digital global marketing topics. Students will learn about contemporary theories and models of the global marketplace, the global economic, social and cultural environments, researching for global marketing, global market entry strategies, as they relate to digital technologies and recommending a digital global marketing mix in the chosen market situation

Sports Broadcasting: Studio Production

This is a practice-based module that builds on students’ Level 4 and 5 production experiences to develop advanced industry-standard skills associated with television studio production and project management.

Commissioned Project: Internal Client

This module provides students with opportunities to gain experience of client-led production in other dimensions in the world of sport, for instance the sport awards show. It also equips students with further skills in events practice and marketing.

You will choose ONE module from Developing Sport and Physical Activity in the Community OR, Global Marketing