University in the South East
1. Times and Sunday Times Good University Guide 2021
in the UK for Business
2. National Student Survey 2021
for teaching quality
3. Times and Sunday Times Good University Guide 2021
Event management is the design, creation, implementation and management of events, where events are a communications tool to assist organisations in achieving their corporate communications goals.
This BA (Hons) Event Management degree explores all aspects of events management including risk management, marketing, finance, sponsorship, public relations, hospitality, stakeholder management, and creativity. You will study topics including tourism and events, management and organisations, event design and planning, project management, operations management and marketing communications.
During this degree you will plan live and virtual events and work with real clients, experiencing the kind of work you could undertake after you graduate. You will study event theory and apply this knowledge to two assessed live events during your course. Past students have organised spectacular events including auctions, gala balls, award ceremonies, music festivals, fashion exhibitions, sport challenge events, game shows and family fun days.
The course benefits from the scale, wealth and diversity of events in the local and regional area. Our close relationship with Goodwood Estates means you will have the opportunity to work with experts at events such as:
- Goodwood Members’ Meeting
- Goodwood Festival of Speed
- Goodwood Revival
- Glorious Goodwood
In addition to the events experience you gain during your studies; this course has specific industry work experience opportunities. You will be able to complete a one-year industrial work placement after your second year or a 10-week work placement during your final year. Placements are optional.
This degree is recognised within the events industry and its ongoing development is informed by industry professionals to keep your learning current and in line with industry needs. You will benefit from experienced guest speakers and business trips where you will meet people working in industry.
On this course you will:
- Create, design and stage your own events.
- Learn from and work with event managers who have staged events all over the world; from Hong Kong to Sydney, from Barbados to the USA to the UK.
- Hear from guest speakers, attend field trips, and apply for volunteering opportunities.
- Be able to complete a one-year or 10-week placement.
- Develop valuable soft skills like teamwork, communication and time management.
Alternative course routes:
You may choose to study this course as BA (Hons) Event Management single honours, or choose combine your studies with another topic depending on your specialism. You could study:
Teaching and Assessment
How you will learn
You can expect 12 hours per week of scheduled classes including lectures, seminars and workshops and you will need to complete independent study outside of scheduled classes.
This course is taught through small, interactive workshops in classes of up to 30 students. This creates a close, friendly and supportive environment for your studies and helps you to develop a wide range of soft skills such as teamwork, communication and time management. You will also be assigned an Academic Advisor who will act as your personal tutor and support you throughout your degree.
You will have opportunities to work with organisations on current commercial and business problems and projects. These experiences will provide the basis for some assessments and enable you to apply your learning in authentic commercial situations.
For your final year live event you may work with tutors in smaller groups of 6-8 to deliver an event for a client.
You will be assessed through a range of assignments. You may be asked to write event proposals or operational plans, design social and multimedia tools or websites, plan live events, and to deliver PowerPoint pitches and presentations. You will plan two assessed live events during your course.
What you will study
You will study a selection of core and optional modules in each year. Each module is worth a number of credits and is delivered differently depending on its content and focus of study.
Your first and second year will give you the grounding necessary to deliver a ‘live’ event for a client in years two and three of the degree. You can organise an event as your final year project or you may choose to write a thesis. If you choose to write a thesis you will be assigned a personal project supervisor to support you.
This list is indicative and subject to change.
Select a year
Academic and Professional Skills (APS)This module will support your transition into a university undergraduate degree programme. You will focus on developing academic and professional skills and be encouraged to reflect on and plan you own personal development. You are provided with a range of topics to help you develop and you can choose those most beneficial to you. You will be assessed through a portfolio.
Event Design, Planning and CreationEvents are increasingly seen as an integral part of regeneration and development strategies in many settings and destinations. This module introduces you to the principles of event planning, design and creation. You will develop a detailed understanding and appreciation of the range of event environments you could design, the inherent management challenges event managers face, and the basic design tools you will use as an event manager. You could take part in local field trips and will explore national and international events case studies.
Enterprise AwarenessThis module gives you a practical introduction to the commercial realities of organisations and how decision-making impacts different areas of the business. You will use a range of business models to explore the relationships between decisions in operations, sales, marketing and finance. You will also be introduced to basic creation and interpretation of key financial documents and ratios to assess performance. You will be assessed through an group assignment and individual financial portfolio accompanied with a short lecture discussion.
Introduction to MarketingThis hands-on module explores and applies the principles of marketing and using marketing models and theory in a modern business environment. You will work with real clients to solve their marketing problems.
Management and OrganisationsYou will explore business management theories, the role and position of a manager, and your ability to manage others. You are encouraged to develop your self-awareness as a potential manager and will investigate issues like the history of management, structures, functions, culture and sustainability of an organisation. You will also explore aspects of business psychology and how people are motivated, behave and discuss theories of leadership and conflict management techniques that can be used in effective management. You will be assessed through a report.
Social MediaThis module will introduce you to social media from a business and professional perspective. You will investigate tactical aspects of social media and the concept of digital consumers and engaging brand experiences. You will explore the history, development and future of social media and investigate tools to manage roles, teams and campaigns. You will be assessed through a discussion, presentation, and individual report.
Sustainable Competitive Advantage for the Services SectorThis module examines the importance of competitive strategy in securing a position of competitive advantage in the contemporary service environment. It will introduce you to basic management principles and contextualise approaches to competitive strategy and competitive advantage. You will examine indicative sectors across the service environment such as tourism, events, retail, and hospitality and explore how competitive advantage is influenced by key issues such as entrepreneurship and the impact of globalisation on business strategy.
Brands and BrandingThis module will introduce you to the topic of branding, the role of branding within marketing and advertising strategy, and the concepts and principles of brand management. You will be assessed through your contributions to three online discussions and an individual report.
Managing Mega Event DestinationsOn this module you will develop the conceptual knowledge and practical understanding of the tools, steps and requirements necessary to run a successful event. You will explore the specific and complex requirements needed to plan and stage an event and the implications and impacts of events on the physical and social context where they are organised. You will plan and implement a a small-scale event.
Operations ManagementOperations management means the way organisations produce goods and services, with a focus on the activities directly concerned with making and delivering products. Operations management uses a series of processes. Organisations use inputs (including materials, money and human resource) to perform operations such as manufacturing and service provision. These operations give outputs (the finished goods and services). This module explores how organisations effectively manage facilities, assets and resources for the efficient delivery of consistent quality goods and services. This is a Chartered Management Institute accredited module. You will be assessed through a case study.
Project ManagementThis module introduces you to the essential tools and methodologies for managing an effective project, including the Prince2 and Agile methodologies. You will explore techniques for change management and version control. You will have the opportunity to explore Project planning and use Project Management software. You will be assessed through a 3,500-word portfolio.
Sustainable Business and Circular EconomyBusinesses are increasingly recognising the range of stakeholders who may be impacted by or have an influence over their business, increasing the need for greater social corporate responsibility. This module explores this principle and focuses on businesses and their environmental impact and sustainable development. You will explore the concepts of the ‘triple-bottom’ line and ‘circular economy’, where not only economic but also social and environment issues are regarded as important in business planning. You will critically explore the concept of sustainable business management by applying the topics to a range of case studies including tourism, events and the wider business environment, at a national and international level. You will be assessed by creating sustainability videos and presentations.
Research Skills for BusinessThis module introduces you to business and management research to prepare you for your final year management project or equivalent personal study. You will cover the rationale and contextualisation for use of qualitative and quantitative research methodologies and explore the philosophical underpinnings and basic elements of research design. You will use computer-based statistical techniques to analyse and present quantitative data using SPSS. You will also work collaboratively on a small scale research project.
Purple Goldfish and the Art of the Service ExperienceBusinesses consistently seek to improve the quality and competitiveness of their products, services, and experiences. Many business now place greater emphasis on service differentiation, the so called ‘Purple Goldfish’, and on meeting the needs of an increasingly quality conscious consumer market by adding value in service and experience. This module introduces you to the principles and practices related to the development and management of customer service strategies.
Professional GraduateThis practically-led module will support you to develop a critical understanding of the concept of professionalism and how it relates to being a graduate in the workplace. You will plan your own development for graduate recruitment and/or your one-year internship placement. The module emphasises the importance of developing your own employability and encourages continuous reflection on personal and professional development (PDP). This is a Chartered Management Institute accredited module. You will be assessed through two assignments, a mock job/placement interview and PDP report with action plan.
Work Placement (Short)Many of our students take this double module as it is an opportunity to gain valuable management experience of working in an organisation for 10-12 weeks during semester two. Typically, you would carry out your Research Dissertation during this placement and focus on the project areas you are working on and a research topic that the organisation will benefit from the most. This module allows you to gain work experience in an area of business and management that you are most interested in working in after graduating and enhance your employability skills. We are not aware of any other university that offers this opportunity, which we know is very attractive to employers. You will be assessed through a learning log submission and an individual presentation.
Business StrategyThis module encourages you to critically consider business strategy. The module is designed for students who may have little or no personal experience of strategic management, and who may not go directly into roles that require strategic management skills. You will design business strategies based on specific tools and models to analyse strategic context. You will consider the effectiveness of corporate vision, the application of strategic tools, models and concepts, processes of strategy, and critical success factors in delivering competitive advantage and customer value. You will be assessed through a case study and an assignment presentation.
Public Relations and SponsorshipMany businesses are managing their public relationships (PR) to deliberately deliver sufficient information about their operations to the public in a planned and sustained way. This information builds a mutual understanding between an organisation and its public. As part of this relationship companies are increasingly using sponsorship to effectively promote their business and develop and enhance their social and corporate responsibility. This module develops your understanding of the management principles and tools of public relations and sponsorship.
Management ProjectThe module is an opportunity for you to research a specific area that interests you within an appropriate business, public sector or third sector context. Your project will make a major contribution to your professional and intellectual development. Many students choose to undertake a project for a client organisation and work with the organisation for ten weeks during their final semester. Your findings must be generalisable and capable of broad application.
Applied Event Management 1In this module you will review, design and complete each of the planning steps required for the operational implementation of a live external event. Your tutors will guide you towards potential event projects and delivery opportunities based on current University relationships with employers. At the end of this module you will have completed the first part of your the triple-weighted event module and demonstrated the planning and logistical preparation for your final year event. You will be assessed through coursework and a presentation.
Applied Events Management 2&3In this module you will have the opportunity to implement a live external event as part of your final assignment. You will reflect on your personal professional development as an event management practitioner and use this self-reflection to assess how your course participation has developed the academic and professional skills you will use in the workplace. At the end of this module you will have implemented a medium-scale external event and produced a detailed PDP document and skill portfolio to support your CV.
Global BrandingYou will develop your understanding of global marketing alongside your problem solving and decision-making skills. You will be able to critically evaluate key issues associated with global marketing within the context of a dynamic cultural environment. You will appraise global marketing opportunities and threats and make decisions relating to an organisation’s ability to successfully enter and compete in international markets. The module uses a practical and analytical marketing perspective. You will be assessed through creating a brochure.
Use industry standard equipment
Learning Resource Centre
Gain practical experience
This degree has a strong vocational focus that is enhanced by the work placement programme. Work placements and internships are an optional opportunity to use the skills and knowledge you gain during your studies in the industry.
There are two main types of placement available; a year-long industrial placement, and a 10 week placement during your final year. Some students will complete both placement options.
Previous students have found placements at companies including:
- Normura Investment bank
- Shangri-La Hotel
- MCI Innovative Communications
- Grange Hotel St Pauls
- Caistor Hall Hotel
- Best Parties Ever
- Concerto Group
- Rugby Players Association
- Christs Hospital
Industrial Placement Year
This work placement is 1 year and takes place after your second year. During you placement year you will have a paid position with a company. You will be an employee of the company you choose as well as a registered student. The company will introduce you to the workplace and provide a valuable learning experience to support and develop your understanding of business practice.
10 Week Work Placement
During your third year you can complete a 10-week full-time work placement at the start of your final semester. This placement is usually unpaid and is assessed as a double module for your degree, with a focus on employability and personal development.
The Business School has a dedicated placement office. We work with you and relevant businesses to help you find your best placement match and ensure that placements are suitable for your degree. You are ultimately responsible for finding your own placement, but the placement office has many contacts and advertises opportunities from organisations who come back to us each year looking for new students.
Frequently asked questions
How do I apply?
Click the ‘Apply now’ button to go to relevant UCAS page.
What are UCAS tariff points?
Many qualifications have a UCAS Tariff value. The score depends on the qualification, and the grade you achieved.
How do I know what my UCAS tariff points are?
Head to the UCAS Tariff Points web page where you can find a tariff points calculator that can tell you how much your qualification and grades are worth.
When does this course start?
This course starts in September 2022.