Embark on a transformative journey that will profoundly change your understanding of consumer behaviour
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University for Psychology
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1st
for research intensity out of 101 UK Psychology departments
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14th
for teaching quality
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Overview
Stand out from the crowd with this innovative interdisciplinary programme that has been crafted to prepare you for industry
Our MSc Neuromarketing programme is where business meets psychology, exploring consumer behaviour through neuroscience.
You will gain a deep understanding of how the human brain shapes consumer decisions and will have hands-on experience with our cutting-edge neuroscience equipment. This unique experience allows practical application of neuromarketing theories, improving your research and strategy skills.
By the end of the programme, you will be equipped with the expertise to make data-driven decisions, confidently navigating the dynamic field of neuromarketing for a successful career.
Learn with the experts
Whether you’re a recent graduate from psychology, business, or a marketing professional aspiring to advance your career, our MSc programme is crafted and delivered by research-active academics. This ensures you receive state-of-the-art training and education to succeed in the field of neuromarketing.
We will supervise you as you design, implement, write and present your own novel research project, ensuring you have the skill set to apply the theoretical elements of the course in practice.
The Course
What you will study
The MSc Neuromarketing is comprised of courses covering topics in neuroscience, marketing and research. The blend of materials has been designed to enable graduates to have a holistic understanding of all elements within the neuromarketing industry whilst still enabling the flexibility to specialise.
Unlike other courses in consumer neuroscience, this course has been developed with industry application in mind, embedding both theoretical understanding and applied skills throughout the programme.
This list is indicative and subject to change.
Psychology 1 – Consumer Neuroscience
This module will explore the intricate relationship between human cognition, emotion, decision-making processes, and their profound impact on consumer behaviour. This dynamic module offers a comprehensive understanding of the underlying neural mechanisms that drive consumer choices and preferences.
This module will be assessed through a portfolio of work that demonstrates how an area of consumer neuroscience can be used to inform and guide marketing strategies and campaigns.
Marketing 1 – Marketing Actions and Consumer Behaviour
This module will provide an exploration of the fundamental principles, strategies, and tools of marketing, tailored for students entering the emerging field of neuromarketing. By understanding core marketing concepts, neuromarketing specialists will be better equipped to integrate neuroscientific insights with established marketing practices and consumer behaviour.
This module will be assessed through an in-depth case study of a famous brand or personal industry experience.
Research Methods 1 – Behavioural Research
This module is designed to provide students with a comprehensive introduction to research theory and methodologies, focusing on behavioural research techniques commonly employed in market research (such as experiments and eye tracking).
This module will be assessed through the creation of a research methods portfolio. This portfolio will act as a self-generated manual to guide your future research endeavours using common behavioural techniques in neuromarketing.
Psychology 2 – Neuroanatomy and Neurophysiology
This module will equip students with a strong foundational understanding of neuroanatomy and neurophysiology. Students will delve into the intricacies of the human brain and nervous system, gaining insight into the structures and functions that underlie cognitive and behavioural processes.
This module will be assessed using the combination of two formats. The first is a presentation, where you will provide an overview of a brain area or network and summarise key research findings within the area of neuromarketing. The second is a take-home open book exam, with a combination of short answer and essay-based questions.
Marketing 2 – Neuromarketing Professional Skills
This module is designed to provide students with advanced marketing skills while also providing essential knowledge about the job market and enhancing their CV writing and interview skills. This holistic approach ensures that you will not only excel in your marketing endeavours but also confidently navigate the competitive job market.
This module will be assessed through the creation of a portfolio of work that demonstrates your ability to present yourself professionally and effectively pitch research findings in an industry setting (such as pitch and campaign).
Research Methods 2 – Neurophysiological & Biometric Techniques
This module will provide students with a comprehensive understanding of the advanced research tools used in neuromarketing and physiological data analysis.
This module will be assessed through the creation of a research methods portfolio. This portfolio will act as a self-generated manual to guide your future research endeavours using common neuroscientific techniques in neuromarketing.
Dissertation
This module will run through the two semesters and will provide students with a comprehensive understanding of the research process. This includes research design, achieving ethical approval, data collection, data analysis and project dissemination (written report and oral presentation).
This module is assessed through the submission of a formal research proposal in semester 1 and the final submission of the research project written up in the format of a journal article and a 10-minute oral presentation at the research conference in semester 2.
Teaching and Assessment
How you will learn
Be part of a close-knit community
The process of ‘action learning’ plays a crucial role in this programme and thus offers a solid platform for you to collaborate with peers, share insights and connect with them in a friendly and supportive atmosphere.
Hybrid learning
Our modules are delivered online alongside key on site face-to-face sessions at Bishop Otter (Chichester) or Bognor Regis campus. Key on-site sessions include induction and the hands-on lab sessions in September, data collection for students who opt to use lab equipment and finally the research conference in May.
You will be taught through a blend of lectures, seminars, workshops, student-led learning, action learning groups and problem-solving work.
Rigorous assessments
Assessments will differ across our modules and assignments include case studies, presentations, take home exams and portfolios. More information has been provided in the description of the modules.
Meet the Programme Coordinators
Rachel King
Rachel is a senior lecturer in biological psychology who has a DPhil in Experimental Psychology from the University of Oxford.
She is a postdoctoral researcher in the Cognitive Aging and Dementia Laboratory and co-lead for the newly founded Consumer Neuroscience Laboratory. Her administrative role in the department is Laboratory and Technology Officer and she is a member of the research ethics committee.
She has a keen interest in experimental methodology and the applications of technology in psychological research.
Renata Lima
Renata is a lecturer in psychology who has a DPhil in Experimental Psychology from the University of Oxford.
She is co-lead for the newly founded Consumer Neuroscience Laboratory and has experience working as neuroscientist within the human factors industry.
She has a keen interest in experimental research methods, statistics and the ethics related to industry applied research.
Facilities
Use industry standard equipment
Our facilities will help you get the very best from your studies throughout the MSc Neuromarketing degree programme.
Specialist Advanced Research Software
Within our lab we have available lab equipment and associated softwares such as EEG, fNIRS, Eye-tracking and biometric measurements. We also have access to software such as Inquisit, Psychopy and Python for experimental designs and Pavlovia for survey-based work. For statistical analysis we will use R or JASP. Wherever possible we will aim to use open-source software to enable the transferability of skills.
Learning Resource Centre
Each campus has a Learning Resource Centre (LRC) which contains the library, a café, IT/teaching rooms, and the Support and Information Zone (SIZ)
Library
Our campus libraries hold more than 200,000 books and over 500,000 eBooks.
Careers
Where you could go after your studies
A career in neuromarketing and the people professions
The MSc Neuromarketing programme equips graduates with applied and marketing skills that could follow two possible career paths: commercial (neuromarketing) and academic (consumer neuroscience).
In the commercial route, opportunities include market research, consumer behaviour analysis, advertising, and product development. Graduates can explore roles such as advertising strategist, brand manager, or UX design.
The academic route prepares for a Ph.D. in psychology or related postgraduate training, leading to careers in consumer neuroscience, decision neuroscience, behavioural economics, or behavioural science. The programme ensures versatility for roles ranging from research and analysis to leadership in diverse sectors.
Transferable Skills
- Research design
- Data analysis
- Problem solving
- Technical skills with lab equipment
- Critical thinking
You will graduate with transferable skills suitable for working in sectors outside psychology. Above all we will teach you how to take complex information, technical methods and metrics and produce actionable insights.
Career opportunities
For information on career opportunities in neuromarketing see:
But please be aware that jobs such as behavioural insights officer, behavioural insight researcher, consumer behaviour consultant and market researcher/analyst are also well suited to the graduate skillset developed during this MSc course.
Course Costs
Course Fees 2024/25
Tuition fee
For further details about fees, please see our Tuition Fee page.
For further details about international scholarships, please see our Scholarships page.
University of Chichester alumni who have completed a full undergraduate degree at the University will receive a 15% discount on their postgraduate fees.
To find out about any other additional costs, please see our Additional Costs page.
Entry Requirements
Typical entry requirements:
- a minimum of a second-class honour’s degree (In the areas of psychology, business, marketing or social science is desirable).
- an academic reference.
- a personal statement outlining your interest in neuromarketing.
If English is not your first language, you will need IELTS 6.5 overall (with no element lower than 5.5)
Non-standard entry with evidence of further study or relevant work experience will be considered so please do reach out if you would like to check whether you would be eligible to enrol on the course.
Contact
Are you interested in this course and would like to learn more? Please email Dr. Rachel King on: R.King@chi.ac.uk for admissions queries.
